The implementation of the e-Visa system for foreigners entering the Philippines is already in the pipeline of the Marcos administration.

During his third State of the Nation Address (SONA), President Marcos said that the Philippine e-Visa scheme is now next in the country's digital transformation agenda as part of the government's efforts to boost tourism.

Since many Filipinos derive their livelihood from the country's tourism that boasts of at least 7,000 islands, it is important for the government to take advantage of that.

"While a resurgence in this all-important sector is being observed, pre-pandemic data present to us a great challenge that we must surpass. It is a challenge that is well within our grasp," he said.

Marcos said the Philippines' infrastructure and digital reforms, which can be done through developing tourism sites and enhancing the overall tourist experience, are already "all calculated to boost the productivity of the tourism sector."

"While doing so, we shall interpose the wholesome and hospitable Filipino brand in all the key tourism touchpoints—from tourist arrival all the way to departure," he said.

"But the tourism challenge has already evolved, and now requires a multi-faceted strategy. The focus now is on 'experiential tourism,'" he added.

The smooth and convenient entry of tourists is one way for an experiential tourism.

But more important than that are the food, culture, heritage, the arts, education, halal, Islamic traditions, dive, cruise, farm and eco-tourism, even sports.

They "have now become potent subjects and products of a nation's tourism," according to Marcos.

"This is an imperative and that we must elevate and expand our understanding of the 'one town, one product,' or OTOP, concept," he said.

"Filipino creativity and ingenuity will enliven and unlock the as yet untapped potential of these new facets of Philippine tourism," he added.