Inspired by centuries-old geisha rituals and cutting-edge technology, Japanese beauty products (J-beauty) have taken the world by storm. Known for innovative formulas, high-quality ingredients, and a focus on natural beauty, J-beauty brands offer a unique approach to skincare and makeup that emphasizes long-term skin health and enhances your natural glow. Here's a short guide if you're ready to build your J-beauty kit.
First, you no longer need to go to Japan or look for a pasa-buy group to get some of the best J-beauty items. Since opening in 2022, Mitsukoshi Beauty in BGC has become the destination for premium and beloved J-beauty brands. Its comprehensive collection ranges from drugstore cosmetics loved by Filipino travelers to luxe makeup, haircare, and skincare brands debuting in the country.
Here are some brands and items you should look out for available in Mitsukoshi Beauty at BGC.
Skincare
Naturie is made to hydrate and strengthen your skin barrier with its Hatomugi Lotion that is rich in superfood Hatomugi extracts.
Senka offers organic skincare products made from naturally derived ingredients. Its claim to fame is the cult status Perfect Whip facial cleanser, made with silk cocoon essence and hyaluronic acid. Senka also offers organic makeup removers, facial wash, body soaps, and sunscreens.
Haircare
The Public Organic uses essential oils to create gentle yet effective makeup, skincare, and haircare products. This people-and-planet-friendly brand’s bestsellers include Essential Oil Body Soap, which nourishes and cleanses while promoting skin health and hydration. There’s also the Super Positive Frankincense & Ylang-ylang Essential Oil Shampoo Treatment, a nutrient-rich shampoo designed to repair and strengthen hair.
Japan’s world-famous innovations extend to its beauty department. Super Million Hair, a 30-year-old revolutionary J-beauty secret, gives the illusion of a fuller, more voluminous mane while also covering grey hairs. Simply sprinkle the Super Million Hair Building Fibers to your thinning, balding, or grey hair spots, then spray with Super Million Hair Mist to keep the fibers locked in place for hours despite rain, wind, and sweat.
Makeup and beauty tools
To level up your beauty game, use pro-quality tools. Kobako is a J-beauty tool brand that creates chic, compact, and portable tools that meet professional standards.
Find your inner kawaii with Canmake's playful and vibrant makeup collection. Beloved by stylish teens, trendy executives, and professional makeup artists seeking quality cosmetics, Canmake’s cutesy skincare and makeup products, like the popular Metalook Mascara, are packed with moisturizing ingredients, giving you a healthy, natural look.
Embrace your unique style with daring and experimental makeup inspired by Tokyo's avant-garde fashion scene with Kate Tokyo. Like the bestselling Lip Monster and Crushed Diamond Eyes, its products empower city-dwellers to create unique styles and live out its "No More Rules" motto.
There you go, enjoy building your J-beauty kit!
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