Iconic French brand Salomon finally opened its first store in the Philippines at Midlevel 2/3 East Wing, EDSA Shangri-La Plaza. Salomon has carved out a niche, becoming a cult favorite among fashion-forward individuals who also love outdoor adventures, thanks to its unique design and versatility.
The new store boasts a curated selection of Salomon's hottest picks, including the legendary XT-6 shoes. The XT-6 continues to dominate both the streets and the trails with its varied palette, from earthy tones to bold pops of color. Sleek silhouettes and statement patterns make Salomon perfect for both workout gear and everyday streetwear.
Apart from the XT-6, the brand's store also houses different products, including limited editions and cutting-edge performance gear:
RX Marie-Jeanne: With its effortless style that’s technical, cozy, and ultra-versatile, the RX Marie-Jeanne makes a powerful self-statement anytime, anywhere.
S/LAB Alpinway: Unisex S/LAB Alpinway is crafted through close collaboration with world-class athletes, ensuring top performance without compromise. These lightweight hiking shoes are specially developed for rocky terrain and ascents up mountain slopes, providing a secure grip and confidence during challenging adventures.
S/LAB Phantasm 2: The superlight racing dynamo that picks up where its predecessor left off—even lighter, more responsive, and fully geared up to smoke the competition. The combination of the new superlight bouncy foam and a full-length carbon plate make for explosive propulsive energy, housed in a premium racing fit.
In a conversation with Manila Bulletin Lifestyle, Mikko Abello, business unit senior manager for Salomon, Wilson, and Descente, said that they are very excited to bring the best of Salomon here in the Philippines and for more Filipinos to discover the brand.
“Athletes who want to invest in quality shoes that deliver and fashion forward consumers can find what they are looking for here,” he said. “We want this store to become a space where both sport and culture converge.”
Along with this, Salomon’s been making big strides in the trail running community. They were the official footwear partner for the Southeast Asian Trail Running Cup held last June 19 to 23, 2024 and the official footwear partner for the Philippine Train Running Association. They’re looking forward to a long-term partnership with these organizations, reinforcing their commitment to supporting trail running here in the Philippines.
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