Angkas awareness reaches nationwide: transforms stigma into opportunity as Filipinos support formalizing habal-habal


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More Filipinos are now aware and supporting the use of motorcycles as a mode of public transportation, an indication of the change of public perception about motorcycle taxis which are popularly known in the provinces as habal-habal.

In a statement, Angkas said that its efforts to shape Filipino perception on the use of motorcycle taxis did not only increase the awareness but also created significant advocacy that has led to the industry's success.

Citing result of the survey conducted by WR Numero, it said the awareness of Angkas is notably high, with 48 percent of Filipinos recognizing the brand. Furthermore, the study reveals that 45 percent of Filipino participants now use habal-habal for transportation, with 14 percent reporting regular usage and 11 percent using it two to four times weekly.

On the other hand, the same survey stated that 58 percent of Filipinos "agree with or strongly support" the legitimization of habal-habal, an unregulated motorcycle transport service. 

Additionally, 78 percent of Filipinos consider having an advocate in Congress essential, underscoring the significance of MC Taxis in the lives of Filipino commuters. 

Since its inception in 2016, Angkas has worked to dispel the belief that using motorcycles to ferry passengers is unsafe, proving that with proper training and education, motorcycle taxis can be a viable and safe alternative form of transportation. 

The company has set new standards in the industry, demonstrating its commitment to safety and reliability. 

By 2019, Angkas had established its safety credentials with a remarkable 99.997 percent safety record, as presented in multiple court and congressional hearings. 

“This success led to the Department of Transportation (DOTr) forming a technical working group (DOTr-TWG) to pilot a feasibility study on MC Taxis, with Angkas and two other players participating,” the statement read. 

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Transitioning from the achievements of Angkas, George Royeca, co-founder and now chief executive officer has emerged as a leading transport advocate. 

For nearly a decade, Royeca has championed job opportunities for habal-habal riders and provided legitimate two-wheel transport options for commuters. His visionary leadership has been central to Angkas' success and the elevation of the motorcycle taxi industry.

In its early days, Angkas faced multiple threats of termination due to regulatory challenges and skepticism about the safety of MC Taxis. 

Royeca addressed these concerns by implementing rigorous biker training and promoting excellent service delivery to ensure safety and viability. 

To date, over 50,000 motorcycle drivers have been lifted out of poverty through Angkas, thanks to Royeca’s biker welfare initiatives like reliable loan programs, benefits, and incentives that formalized the once-informal habal-habal sector.

Royeca's dedication to the motorcycle taxi industry and his advocacy efforts have paved the way for significant developments. 

The strong support (58 percent) for legitimizing habal-habal riders underscores the success of Royeca and Angkas in advocating for the inclusion of the informal sector in the country’s labor force and in offering commuters a safe, quick, and comfortable transport experience. 

Currently, Congress is working on regulatory laws for MC Taxis, structured according to the TWG’s recommendations. Royeca and Angkas’ belief in habal-habal riders has paved the way for this historic development in the local transport industry.

Angkas’ success in reaching nationwide consciousness and creating awareness and advocacy  has been pivotal in the motorcycle taxi industry’s growth. 

George Royeca’s leadership and relentless advocacy have made him a champion of the industry and the 18 million-strong motorcycle rider community. 

Together, Angkas and George Royeca continue to drive forward the industry, ensuring a brighter future for millions of motorcycle riders across the Philippines.