Puregold’s Thanksgiving Concert was the year's music event, setting a tough act to follow. In a grand celebration of Original Pinoy Music (OPM), the remarkable Panalo stories behind wonderful talents, and Puregold’s many years of making victories happen, the retail giant recently hosted the spectacular Nasa Atin Ang Panalo concert at the Araneta Coliseum. 

Held on July 12, 2024, this musical extravaganza, which fans eagerly waited for in the past few months, showcased some of the finest and most loved artists of today’s OPM scene, working together to create beautiful music.

The star-studded event featured spectacular performances–and, to the fans’ delight and surprise, collaborations–from headliners SB19, BINI, Flow G, and SunKissed Lola. OPM enthusiasts and loyal Puregold customers were also treated to appearances by renowned artists Gloc-9 and Skusta Clee, adding even more excitement to the highly anticipated night.

The concert also featured a refreshing lineup of front acts, including Letters from June, Esay, and Kahel, who warmed up the stage and captivated the audience with their unique sounds and artistry.

The surprise collaborations between the artists served as the highlight of Puregold Nasa Atin Ang Panalo Thanksgiving Concert, with each headliner segment featuring a collaboration with another artist.

On the concert’s success, Puregold Price Club Inc. President Vincent Co expressed his pride and gratitude: "The Nasa Atin Ang Panalo Thanksgiving concert marks another significant milestone for Puregold. Celebrating 25 years of success and 500 stores, we have also forged a path for others to create their own Panalo stories. This event is our way of showing appreciation to our loyal shoppers and the community that helped us get here."

More than just a showcase of musical powerhouses, Nasa Atin Ang Panalo was a Thanksgiving event dedicated to celebrating Puregold's milestone of reaching 500 stores in its 25th year. The night was a heartfelt tribute to the company’s beloved customers, hardworking employees, and supportive partners, who have been instrumental in Puregold's journey.

In the weeks before the Nasa Atin Ang Panalo concert, Puregold teased and released original music created in collaboration with the concert headliners. This treat provided A’Tin, Blooms, Flow G followers, Dolores, and hip-hop and rap fans with exciting new music videos from their favorite artists.