Championing Filipino for two glorious decades

This retail brand has championed and supported Filipino craftsmanship and artisan communities


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SM Retail was proud to celebrate a significant milestone: 20 years of Kultura. This retail brand has championed and supported Filipino craftsmanship, artisan communities, and the circular economy long before these became today's buzzwords. Now two decades old, Kultura has become a favorite among both foreign visitors and domestic shoppers, thanks to its accessibility, constant search for quality local products, and affordable pricing.

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Tessie Sy-Coson
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Ramon Lopez and Ivy Yap

Tessie Sy-Coson joined Ivy Yap in welcoming Kultura guests, which included regular suppliers, MSME producers, and invited media. A highlight of the afternoon was the introduction of returning Kultura Brand Ambassador Marian Rivera. Guests also enjoyed a tour of the Kultura SM Mall of Asia store.

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Millet Mannanquil, Irene Marcos-Araneta, and Grace Magno
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Debbie Pe-Sy and Philip Cu-Unjieng
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Patricia Yap, Tessie Sy-Coson, Marian Rivera, and Ivy Yap
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Marian Rivera and host Rafa Siguion-Reyna tour Kultura at SM Mall of Asia in Pasay City.