Chinita Princess Kim Chiu was introduced as the new face of BillEase, a consumer finance app in the Philippines. As a brand ambassador, her role is to connect with users and make their experience with the app more enjoyable.

"Excited talaga ako noong nalaman ko ang tungkol sa BillEase kasi you can shop anytime and anywhere without worrying paano mo siya babayaran kasi you can pay in installment plan," said Kim during the launch of her latest endorsement on Monday. "Pwede na rin silang magbayad ng bills using the app so hindi na sila mahihirapan pang magbayad."

Kim also said she's excited to be part of the BillEase family because "the app is very now and very updated. Lahat nasa app na. At ang bilis lang mag download ng app."

Using the app, Kim said she used the app to pay her electric and water bills. "It's so convenient lalo na sa mga taong tulad ko. Buy what you love with ease."

Kim also said that she can also use the app to buy bags. 

During the Q&A portion, Kim said her sister helps her settle the monthly bills. But she admitted her telephone line was cut because she failed to pay on time due to her hectic schedule.

"Sa sobrang busy namin ng ate ko, nakakalimutan namin magbayad. Minsan sabi ko, 'Sis, nawalan ako ng signal. Bakit ganun? Tapos sabi niya, 'Naku, nakalimutan ko palang magbayad. So hindi na kami pumupunta sa bangko. Sa BillEase na lang."

Kim said she signs the checks for the monthly bills. "Ang ate ko talaga ang nag aasikaso. Pero slowly, natututunan na namin ng ate ko na magbayad online."

In an ambush interview, Kim was asked: "Pero sa pagkakilala mo kay Paulo Avelino, jojowain o to-tropahin?" 

(Could you please give me your opinion on Paulo Avelino? Do you think he could be boyfriend material or is he just friend material?)

Kim laughed and answered: "Uy, ang bilis! Mag-download na lang tayo ng BillEase app. Gawin nating installment. Ang sagot ko ay installment plan."

Both Kim and Paulo, collectively known as KimPau to their fans, were rumored to be in a relationship. Both stars, however, are mum about it.