James Alyn, formerly of the electrifying duo HYBS, emerged onto the solo stage with his exhilarating debut single, “Now and Ever,” released on June 11.

This captivating track sets a medium-paced rhythm, seamlessly blending easy-listening pop melodies with infectious choruses designed to captivate a wide audience. 

Featuring a simple yet irresistible beat, it invites listeners to groove along effortlessly, nodding their heads in rhythmic approval. Moreover, its modern soundscapes offer a fresh, unconventional atmosphere, adding layers of artistic depth to the song.

With lyrics that resonate deeply, “Now and Ever” speaks to the universal theme of love, encapsulating the yearning and passion of one soul reaching out to another. Its relatability makes it a versatile anthem for all occasions, particularly for those swept up in the throes of love.

In the accompanying music video, James Alyn takes center stage as the protagonist, portraying a character stuck in the monotony of everyday life, yearning for adventure but hesitant to seize it. His world is turned upside down when a daring villain attempts to steal his car, inadvertently taking him hostage. 

Initially fearful, Alyn's character finds himself unexpectedly invigorated by the adrenaline rush. As the story unfolds, he discovers the thrill he has been craving all along, ultimately finding himself drawn to the allure of the rebellious female antagonist. However, this narrative unfolds in a non-linear fashion, akin to a tantalizing movie trailer, allowing viewers to piece together the enigmatic storyline for themselves.

In summary, this highly anticipated single promises to delight fans of HYBS and music enthusiasts of all ages, offering a refreshing addition to their playlists. Be swept away by James Alyn’s solo debut.

James Alyn is a trend-setting Indie-pop singer-songwriter who was one-half of the international hit-making duo HYBS. As a solo artist, he has a repertoire that covers hit songs from his time with HYBS (he was the lead singer in the duo) and songs that he has written and performed on his own.

With a backing band that has worked with him for a decade, James Alyn delivers an immersive and exciting hour-plus-long indie-pop music set guaranteed to keep audiences spellbound.