Dongfeng Motors Philippines is going all-in this year with the introduction of several new models as well as a new campaign to bolster its lineup.
Unveiled at the Metrotent Convention Center in Ortigas, the wraps were pulled off several new models in key segments, giving buyers a Dongfeng alternative for every segment.
The company's focus on sustainability, exceptional quality, and customer centricity has led to notable achievements in market penetration, product launches, sales performance, dealer network expansion, brand recognition, and customer satisfaction over the past six months.
Dongfeng Philippines also introduced its newly formed team of industry veterans and dynamic new managers, who will lead the brand to greater success and solidify its position in the Philippine motoring landscape.
“Within just six months of operations, Dongfeng Motors has successfully penetrated the Philippine market, established a strong presence and gaining traction among consumers,” shared Mr. Brennan Lim, Deputy CEO of Legado Motors, Inc (LMI), during the event.
“Dongfeng Philippines is offering the widest variety of propulsion choices to Filipino customers who may or may not be ready for that radical switch to electric just yet. This has enabled us at Team Dongfeng Philippines to choose the most suitable body-powertrain combinations for our local conditions and market preferences, resulting in one of the widest segment coverages of any new brand in the Philippines,” said new Managing Director, Atty. Albert Arcilla.
At the event, the brand's current models, the Aeolus Huge, Forthing Friday, and Nanobox, were joined by new models, the Rich 7, Nammi, Forthing U-Tour, MHero, and Aeolus Mage.
A symphony of cars
The Dongfeng Nammi is the brand’s compact electric vehicle ideal for daily city driving. With a maximum range of 430-km and a 30-minute fast-charging capability, the Nammi comes with a price tag of only P1,238,000.
Next up was its compact SUV, the Aeolus Mage. This active crossover SUV combines sporty style with a spacious interior. It even boasts of a 13.2-inch Super HD Touchscreen Display and Gamepad multi-functional steering wheel. The Mage is powered by a 1.5-liter MachPower Turbo engine. It is priced at P1,248,000.
The Forthing U-Tour MPV offers a yacht-like interior, spacious seating capacity for the whole family, and luxury amenities like captain seats. It’s powered by a 1.5-liter turbocharged gas engine that produces 197-hp and 285-Nm of torque, and measures even longer than the Toyota Innova, this bang-for-the-buck package is available starting at P1,358,000.
These seeking more utility will be delighted by the Rich 7 pickup truck, powered by a 2.3-liter turbo diesel engine with front and rear differential locks, an Off-Road Protection Frame with Off-Road Info Displays, and 540-degree cameras. The product of a joint venture with Nissan, the Rich series brings technology to the fore in a heavy-duty package starting from P1,298,000.
Its most rugged offering yet is fully-electric, military-inspired MHero SUV. It’s built with a smart off-road architecture, intelligent cockpit design, and 500-km range. Its motors produce a staggering 1000HP with rear-wheel steering for excellent handling. It’s priced at P6,980,000.
A new campaign
During the program, Dongfeng also presented its new “Drive Your Friend” campaign. The slogan touches on drivers’ intimate connections with cars to highlight the drivability, comfort, and style of each model in the lineup.
Reflecting these connections, notable guests were the Chairman of Legado Motors, Governor Luis Chavit Singson, along with the Board and Executive officers of Legado Motors, led by its President and CEO, Wilbert Lim, Deputy CEO, Brennan Singson Lim and the partners of the Dongfeng Philippines Management Consortium.
Also present were Filipino actor and director, John Prats, DJ Mars Miranda, gamer, Cher Barnacha, and other VIPs, joined in to share their own stories of driving their friend.
“For Dongfeng automobiles to enable and support the pursuits of our clients, it works to excel in the various areas of its operations by taking critical steps to ensure the ownership experience by establishing an efficient
after sales support group that will be responsible for the technical requirements and parts availability for all vehicles sold in the Philippines,” said Atty. Arcilla.
The new Dongfeng models can be viewed at showrooms in Pasig, Alabang, Cavite, Marcos Highway. Pampanga, and Tarlac.