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Manila Bulletin devider Philippines devider National devider Marcos says Jollibee's success in Brunei shows potential for Halal industry, agri-business

Marcos says Jollibee's success in Brunei shows potential for Halal industry, agri-business

Published May 29, 2024 05:05 am

BANDAR SERI BEGAWAN, Brunei—The success of Jollibee, a popular Filipino fast food chain, in Brunei shows the "incredible potential" of Halal industry development and other sectors, President Marcos said.

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President Ferdinand 'Bongbong' Marcos Jr. (Photo courtesy of Malacañang)

Marcos said in his speech during the Philippine business forum on Wednesday morning, May 29, that the success of Jollibee in Brunei, which has 19 outlets in the foreign country, exemplifies the commitment of the Philippines and Brunei to regional economic integration on multiple fronts."

"Our shared passions are exemplified by Jollibee, a Philippine company with a remarkable success story in Brunei," Marcos said.

"Their 19 Halal-certified outlets, established since 1987, reflect the Bruneians' appreciation for Filipino brands. This forum is a platform to further strengthen business ties and foster economic growth within the ASEAN nations," he added.

With the success of Jollibee, the President said that he sees an "incredible potential" in Halal industry development and other sectors such as agribusiness and renewable energy.

“I am delighted to share the positive developments from the Philippines and to discuss how we can advance and strengthen our collaboration with Brunei, leveraging the benefits of our partnership through ASEAN, the Regional Comprehensive Economic Partnership Agreement or RCEP, and the Brunei Darussalam- Indonesia-Malaysia-Philippines East ASEAN Growth Area, BIMP-EAGA, for a prosperous shared future,” he said.

“And through this forum, we stand firm in strengthening the business relations between the Philippines and Brunei Darussalam. Our partnership is a symbol of the shared aspiration to foster economic growth and shape a more vibrant ASEAN community,” he added.

Meanwhile, the President also urged business leaders in Brunei Darussalam to seriously consider the Philippines as a prime investment country.

“I enjoin the business leaders of Brunei to seriously consider the Philippines as your prime investment destination,” he also said in his speech.

The forum showcased the Philippine economy’s strength and facilitated trade and investment partnerships focused on agriculture, renewable energy, halal development, among other opportunities in the Brunei Darussalam Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA) region.

It was organized by the Department of Trade and Industry (DTI) in partnership with the Department of Agriculture (DA) and the Brunei Economy Program with the support of the Philippine Embassy in Brunei.

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