IU HEREH Pop-up Store in Manila now open


K-pop star IU will be holding her HEREH World Tour Concert in Manila on June 1 at the Philippine Arena in Bulacan. 

Ahead of the concert, fans flocked to the IU HEREH Pop-up Store in Manila, which opened on May 24 on the 3rd Floor South Entertainment Mall of the SM Mall of Asia. 

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The IU HEREH Pop-up Store in Manila on the 3rd Floor South Entertainment Mall of the SM Mall of Asia (Pulp Spaces)

The grand opening was met with an overwhelming response as UAENA (IU’s fandom name) of the beloved South Korean singer lined up hours before the official opening time, forming long lines that snaked through the mall.

The IU HEREH Pop-up Store in Manila, which will run until May 30 (11 a.m. to 9 p.m.), features a vibrant and aesthetic setup that has quickly become a must-visit spot for fans and mall-goers.

The store's interior is designed to be a visual delight, complete with colorful lights, dynamic soundscapes, and a continuous loop of IU’s popular songs, creating an immersive experience for customers.

One of the pop-up store's highlights is its Instagrammable setup, featuring photo walls and a mini stage where fans can take pictures, capturing their moments in a setting inspired by IU's concert. The interactive element has proven to be a significant draw, with fans eagerly posing for photos to share on social media. 

The IU HEREH Pop-up Store offers a wide range of merchandise, including both HEREH items and exclusive old tour merchandise with prices ranging from P150 to P3,950. 

The items are also displayed in the store, allowing fans to see the actual products before making a purchase. The merchandise includes everything from affordable memorabilia to premium items. . 

The pop-up store is a prelude to IU’s Philippine Arena concert, which marks her return to the Philippines and has generated significant excitement among her fans.