Starbucks Philippines shared its Global Month of Good report for April 2024, highlighting eco-initiatives including “Greener Stores,” consumer rewards for reuse efforts, and clean water accessibility.
According to the coffee giant, “Greener Stores” adopt sustainable measures through water-saving faucets, 100 percent LED lighting, donations of unsold but edible pastries, and advancements in air conditioning technology to help reduce energy consumption.
“Our Global Month of Good efforts, alongside our dedicated partners, reaffirm our commitment to serving not only great coffee but also our local communities,” said Rustan Coffee Corporation President Noey Lopez. “As we celebrate the power of volunteerism, this annual initiative goes beyond just a program; it shows what our brand truly represents — creating a positive and meaningful change.”
The coffeehouse chain launched its first three “Greener Stores” in the country at Ayala Triangle Garden, One Ayala, and Commonwealth corner Peseta.
Rewards for being eco-friendly
Helping consumers adopt a sustainable lifestyle and save cash, the business continues to offer a ₱10 discount for buying drinks with reusable cups.
Starbucks Rewards members also enjoy an additional bonus star with each purchase and when using for-here drinkware, which runs until June 3, 2024. The stars can be used to redeem goods in the store.
Said effort is part of the coffee giant’s Global Month of Good initiative, which aims to “involve the most loyal customers in making the planet a better place by practicing sustainability in their own small but impactful way.”
On water accessibility
The company teamed up with Planet Water Foundation to build its fifth AquaTower, the first outside Luzon, at Babag II Elementary School in Cebu, which provides students with clean water for drinking and handwashing.
Featuring six faucets, the tower serves as a community-level water filtration system that is said to deliver 1,000 liters of safe drinking water per hour.