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Manila Bulletin devider Business devider The Stock Market devider DigiPlus pivots to digital transformation

DigiPlus pivots to digital transformation

Published May 20, 2024 08:32 am

DigiPlus Interactive Corporation, one of the country’s fastest growing digital entertainment companies, announced its new look and overall branding to align with its pivot to digital transformation.

digiplus logo.jpg

With its vision to be the number one diversified entertainment and leisure hub in the Philippines, DigiPlus said it has tapped globally renowned brand specialist Landor for its brand transformation journey.

Landor brings in its rich experience in brand architecture and visual design to fully unlock the full potential of the DigiPlus brand.

Digiplus Andy Tsui, President 570x600px(1).png

“We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” DigiPlus President Andy Tsui.

He added that “our new visual identity better reflects our continued drive to be most innovative digital entertainment company in the Philippines that combines cutting- edge technologies to multiply the fun and happiness in people's lives.”

The company said it multiplies the fun by creating digital entertainment platforms where people can enjoy and have fun anytime, anywhere. At the same time, it is also committed to multiplying the fun and the good through social development projects under BingoPlus Foundation.

DigiPlus said its new look is rooted on its new brand purpose: to reimagine the wonderful new possibilities when we bring things together.

The firm saw its net income surge 358 percent year-on-year to P2 billion in the first quarter of 2024.

In a disclosure to the Philippine Stock Exchange, the firm said its sustained profit momentum was fueled by the robust performance of its digital retail segment.

Revenues jumped 226 percent from its year-ago level to P13.6 billion as user traffic in its flagship platforms BingoPlus and ArenaPlus continues to grow combined with fresh contribution from new game offerings. Meanwhile, EBITDA jumped 313 percent year-on-year to P2.1 billion.

To diversify its digital entertainment portfolio, DigiPlus continues to introduce innovative and exciting product offerings that cater to a variety of demographics and lifestyle preferences.

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Andy Tsui DigiPlus Interactive Corp. (DigiPlus)
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