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Manila Bulletin devider Embassies at Work devider 'K-Culture Next Door: 2024 Korea Festival'

'K-Culture Next Door: 2024 Korea Festival'

Published May 17, 2024 09:10 am
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Korean Cultural Center's Myungjin Kim, Pasay City Mayor's rep. Angelica Roa-Yu, H.E. Lee Sang-hwa, SM Supermalls' Steven Tan, FDCP's Jose Javier Reyes, and NCCA's Bernan Joseph Corpuz

As part of the year-long celebration commemorating 75 years of friendship between
Korea and the Philippines, the Embassy of the Republic of Korea in the Philippines, in partnership with SM Supermalls, National Commission for Culture and the Arts (NCCA), and the Korean Cultural Center (KCC), presented the “K-Culture Next Door: 2024 Korea Festival” at the Music Hall of SM Mall of Asia, on May 4 and 5, 2024.

The festival showcased the best of Korean culture and lifestyle, including music, food, travel, beauty, and its rich heritage and traditions, such as hangeul (alphabet), hanbok (traditional costume), and jeontongnori (traditional games).

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H.E. Lee Sang-hwa, Korea's Ambassador to the Philippines
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FDCP's Jose Javier Reyes
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Angelica Roa-Yu
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SM Supermalls SAVP for Operations Perkin So

The festival's opening ceremony was led by His Excellency Lee Sang-hwa, Korea’s Ambassador to the Philippines; SM Supermalls President Steven Tan; Film Development Council of the Philippines (FDCP) Chairman and CEO Dir. Jose Javier Reyes; National Commission for Culture and the Arts (NCCA) Deputy Executive Director for Operation Bernan Joseph Corpuz; and Pasay City Mayor's Office representative Angelica Roa-Yu. Other VIPs in attendance included officials from SM Supermalls and the Korean Embassy.

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The South Korean indie rock band Jannabi

There were special performances from Filipino artist Young Cocoa and Korea's top indie rock sensation, Jannabi. The group comprises vocalist Choi Jung-hoon, guitarist Kim Do-hyung, and pianist Yoo Young-hyun.

Jannabi debuted with "Rocket" in April 2014 and is listed as one of South Korea's best-selling groups.

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Janabi’s vocalist Choi Jung-hoon
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Jannabi's guitarist Kim Do-hyung

This year, the festival is bigger and better, spanning two locations: SM Mall of Asia Music Hall last May 4 to 5, and SM Seaside City Cebu, specifically the Mountain Wing Atrium and the Sky Hall, on June 15 to 16.

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 Jakarta-raised Filipino hip hop artist Young Cocoa
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Artist Young Cocoa

The theme "K-Culture Next Door" symbolizes the close connection between the two nations. Korea and the Philippines have influenced and supported each other through cultural exchange and interactions between people over the years.

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"K-Culture Next Door" Activities In SM MOA Music Hall
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"K-Culture Next Door" Activities In SM MOA Music Hall

The event, through its partners, offered the full K-culture experience for free. Various industries were also represented through their partner corporations, such as Samsung Philippines, Hyundai Motor Philippines, Inc., Amorepacific Philippines, and beauty products from small and medium-sized enterprises displayed by the Korea Trade Investment Promotion Agency (KOTRA).

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EMBASSY OF KOREA IN THE PHILIPPINES
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