Huawei's iconic P Series has a longstanding reputation for pushing the boundaries of smartphone photography and design. Since its early days, the P Series has consistently challenged expectations, introducing game-changing innovations that have reshaped the smartphone landscape. This relentless pursuit of excellence has culminated in the remarkable HUAWEI Pura 70 Ultra—a device that embodies the spirit of the P Series while forging a bold new path.

I have been a Huawei P-series user since the Huawei P10, and from then on, I have been a fan because of its excellent camera. Like many, I was drawn to the P Series promise of exceptional photography, and the journey has been remarkable.

P10 Series (2017): The Huawei P10 series, released in 2017, featured a distinctive "hyper diamond cut" finish and moved the fingerprint scanner to the front, resembling the iPhone or HTC One A9. It introduced intuitive gestures for navigation and brought 4K recording to the P series with the Kirin 960 chipset.

P20 Series (Early 2018): The P20 series, launched in early 2018, was a significant step up with the Kirin 970 chipset, which included a dedicated machine learning chip. The P20 Pro was notable for being the first smartphone with a triple rear camera setup, offering a 40MP primary camera and a striking Twilight gradient color.

P30 Series (2019): Huawei's P30 series in 2019 continued the trend of innovation with the P30 Pro featuring a 5x periscope zoom camera, a first in smartphones. Both models used the Kirin 980 chipset and had a 40MP primary camera with an RYYB filter for improved low-light performance.

P40 Series (2020): The P40 series is the first P-series flagship to lack Google Mobile Services. While the P40 series arrived amidst challenges, it delivered significant advancements. The P40 Pro featured an elegant "overflow" display, where the screen curved over all four edges, creating a stunning visual effect. The advanced 50MP Ultra Vision camera setup, still utilizing the RYYB sensor, took mobile photography to another level. The powerful Kirin 990 5G chipset ensured top-tier performance.

P50 Series (2021): The P50 series emphasized sophisticated design and powerful camera technology. Notably, the P50 Pro introduced the innovative Dual-Matrix camera design, housing its exceptional camera lenses in two striking circular modules. It employed a unique XD Optics system for improved image clarity and maintained the tradition of exceptional low-light photography. Despite limitations on the 5G variant, the Kirin 9000 (and the Snapdragon 888 4G in some models) delivered impressive performance.

P60 Series (2023): The P60 series marked a return to form with its focus on design and cutting-edge camera features. The P60 Pro showcased the new XMAGE imaging system, a leap forward in Huawei's mobile photography capabilities. Computational photography and advanced optics delivered unmatched detail and sharpness. While it lacked 5G, the Snapdragon 8+ Gen 1 chipset, known for its efficiency, compensated with impressive performance. 

Now, in 2024, the core of the P-series has arrived. The HUAWEI Pura 70 Series represents a new branding direction for Huawei. It speaks to a deep commitment to delivering cutting-edge technology and refined aesthetics to the local market. The Pura 70 Ultra, as the flagship of this series, embodies this with its striking design, groundbreaking camera capabilities, and seamless user experience powered by Huawei Mobile Services (HMS) and its vibrant AppGallery.

Unwavering durability: Kunlun Glass technology

Durability has always been a hallmark of the P Series, and the Pura 70 Ultra raises the bar to unprecedented heights. Equipped with the revolutionary Kunlun 2.0 Glass Technology, the Pura 70 Ultra boasts a display far more resistant to drops and scratches than its predecessors. This "crystal armor" offers 20x greater drop resistance and 3x superior scratch resistance compared to standard glass. Demonstration tests involving scratching the screen with keys have showcased the remarkable strength of Kunlun Glass, leaving the display pristine even after harsh treatment.

Masterful photography: beyond expectations

The HUAWEI P series ignited a revolution in smartphone photography, continuously raising the standard for capturing stunning images. The Pura 70 Ultra proudly carries this legacy forward, featuring a versatile camera system that shatters limitations. With its unique "popout" camera mechanism, activated by intelligent fall detection, the Pura 70 Ultra can literally endure those accidental drops. 

This flagship phone has advanced capabilities like Ultra Speed Snapshot which enables one to take clear photos of moving subjects with speed of up to 300 kph, its Telephoto Macro Shot has a stunning 5 cm super close focus and 35x macro, which can show intricate details of tiny objects, even those that can’t be seen by the naked eye. It also has beautifully detailed Portrait Shot (2x or 3.5x) which gives great output whether indoor or outdoor and even in poor light conditions. These features, alongside other impressive camera technologies, deliver results that rival dedicated point-and-shoot cameras, making the Pura 70 Ultra a true photographer's companion.

Iconic design: a legacy of elegance

Beyond mere functionality, Huawei's P Series has consistently delivered eye-catching designs. The Pura 70 Ultra is no exception. It proudly showcases a unique aesthetic, marked by the Starry Pattern design that evokes a sense of wonder and luxury. This design exemplifies the ongoing evolution of Huawei's craftsmanship, drawing inspiration from past P Series iterations while carving its own distinctive identity. The brand also introduces the first appearance of the Forward Symbol Design as seen on its rear cameras.

Unleashing Performance: Kirin chipset and EMUI 14

At the heart of the HUAWEI Pura 70 series lies a powerful Kirin chipset, a testament to Huawei's commitment to cutting-edge performance. This chipset provides ample power for even the most demanding tasks, ensuring a smooth and responsive user experience. The new EMUI 14.2 interface streamlines the user experience, offering intuitive navigation and productivity features designed to enhance daily life.

Huawei's determination to overcome challenges is apparent in the Pura 70 Series. Despite limitations, Huawei has proven that innovation knows no bounds. The Pura 70 Ultra and its HMS ecosystem are testaments to Huawei's ability to adapt, evolve, and deliver exceptional smartphone experiences. It's a device that embodies the spirit of the P Series – a series that has relentlessly pushed the boundaries of what's possible. Additionally, more and more local apps and Google apps are added and are made available to users under the AppGallery, HUAWEI’s official app distribution platform.

Battery and performance: powering your experiences

The Huawei Pura 70 Series balances powerful batteries with intelligent power management for long-lasting performance. The Pura 70 Ultra has a 5200 mAh battery, promising extended usage without frequent recharging. With both 100W HUAWEI SuperCharge for lightning-fast wired charging and 80W Wireless HUAWEI SuperCharge, you'll spend less time tethered to an outlet. The Pura 70 Pro is equally capable, equipped with a 5050 mAh battery (typical value) and 100W SuperCharge for rapid replenishment. Both models even support reverse charging, turning your phone into a power bank in a pinch. The Huawei Pura 70 series prioritizes battery longevity, fast charging, and versatility, making them reliable companions for all your on-the-go adventures. 

Huawei's P Series has epitomized innovation in smartphone photography and design, consistently setting new standards with each iteration. From the pioneering P10 to the groundbreaking Pura 70 Ultra, this series has revolutionized mobile technology by integrating superior camera capabilities, robust performance features, and distinctive designs. The latest Pura 70 series continues this legacy, embodying a blend of tradition and innovation with its advanced Kunlun 2.0 Glass Technology for unmatched durability and a versatile camera system that redefines photographic excellence. Coupled with the Kirin chipset and EMUI 14, it offers a seamless user experience, ensuring that the P Series remains at the forefront of the smartphone industry. The HUAWEI Pura 70 series not only represents Huawei's commitment to technological advancement but also its resilience and adaptability in the face of challenges, continuing to deliver exceptional devices that push the boundaries of what smartphones can do.

Pre-order of the HUAWEI Pura 70 series starts May 17- 30, 2024 and will come with a pre-order benefit of DJI OSMO Mobile 6 worth Php7,999, Freebuds Pro 2 worth Php9,999,  plus a trade-in token up to Php10,000 worth. HUAWEI Pura 70 retails at Php47,999, the Pro version at Php59,999 and the Ultra version at Php79,999.