K-pop girl group NewJeans unveiled their collaboration with 13-time Grammy winner Pharrell Williams for their upcoming double single album ‘Supernatural” that will be released on June 21.
“Supernatural,” which is also the name of the lead single, will feature a collaboration with Williams.
NewJeans (ADOR)
Drawing from Williams’ iconic flair and bridges from his production work on "Back of My Mind," the song is reinterpreted in NewJeans' signature mellow new jack swing style.
Williams contributed to the composition and lyrics, infusing the track with his unparalleled creativity and artistry. The song’s evocative melody amplified by the heartfelt vocals of NewJeans' members brings forth a sense of nostalgia, creating a unique and captivating atmosphere.
Beyond the collaboration with Williams, the single album boasts additional partnerships that adds another layer of creative depth to the project.
The “NewJeans X Hiroshi Fujiwara” collection showcases a blend of NewJeans’ aesthetic with Hiroshi's distinct style, presenting fans a range of apparel and accessories that embody the collaborative spirit of the double single album.
Shot in Japan, NewJeans recently unveiled visuals offering a sneak peek into the ambiance of their upcoming release, while also teasing their apparel collaboration with Japanese streetwear icon and music producer, Hiroshi Fujiwara.
The two first marked the start of their partnership last January, when Fujiwara captured Hannie for the cover of W Korea.
NewJeans also teamed up with renowned Japanese contemporary artist Takashi Murakami. In a recent teaser for NewJeans’ “Right Now” music video, NewJeans joins forces with Warner Bros. “The Powerpuff Girls” and Takashi Murakami, creating an iconic convergence that promises a mesmerizing audiovisual experience.
With each collaboration adding a new dimension to the album's sonic landscape, “Supernatural” is anticipated to strengthen NewJeans' official Japanese debut to unprecedented heights.
Both collaborations with Takashi and Hiroshi were further enriched by creative contributions from IPX, formerly known as Line Friends, NewJeans' official merchandise business partner.
NewJeans’ impressive track record of partnerships with global giants like Apple, Coca-Cola, and Nike underscores the breadth and depth of their creative ventures. Each partnership is a testament to the act’s ability to craft unique and compelling narratives, tailored to the distinct identities of their collaborators. With an unwavering commitment to authenticity and innovation, NewJeans continues to captivate global brands and artists, forging connections that are both impactful and unforgettable.
Embarking on a new chapter in their journey, NewJeans extends an invitation to fans worldwide, from the global release of their double single albums to the highly anticipated two-day fanmeet concert, “Bunnies Camp 2024 Tokyo Dome,” taking place on June 26 and 27 at the iconic Tokyo Dome.
NewJeans (ADOR)