K-pop star IU will be holding her HEREH world tour in Manila on June 1 at the Philippine Arena in Bulacan and to mark the event, a pop-up store will be set up ahead of the concert.
The 2024 IU HEREH Pop-up Store in Manila is set to take place at the 3rd Floor South Entertainment Mall of SM Mall of Asia from May 19 to May 28 with operating hours from 11 a.m. to 9 p.m.
The 2024 IU HEREH Pop-up Store in Manila will be at the SM Mall of Asia (Pulp Live World)
The pop-up store will offer exclusive IS HEREH merchandise and other IU items.
The 2024 IU HEREH Pop-up Store in Manila is the debut project of Pulp Spaces+, a subsidiary of local promoter Pulp Live World.
Pulp Spaces+ is specializing in the facilitation, management, and production of a diverse range of events such as exhibits and pop-up stores.
According to Pulp Live World, the core services provided by PULP Spaces+ are event planning, strategic venue selection, logistical coordination, and comprehensive production management.
From overseeing the design and setup of exhibition spaces to managing supplier relationships, coordinating staffing needs, and implementing effective marketing and promotional strategies, PULP Spaces+ ensures seamless execution to maximize event visibility and attendance, Pulp added.
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