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Manila Bulletin devider Business devider The Stock Market devider Digiplus to boost onsite, online gaming businesses

Digiplus to boost onsite, online gaming businesses

Published Apr 9, 2024 06:56 am

DigiPlus Interactive Corporation (DigiPlus), one of the fastest-growing digital entertainment companies in the Philippines, continues to expand both its onsite and online gaming business, as well as possibility of exploring overseas markets in the future.

The firm said that it is eyeing more brick-and-mortar sites for its games like bingo while boosting its online experience though the launch of new games and a more engaging website.

Digiplus Andy Tsui, President 570x600px(1).png
DigiPlus President Andy Tsui

“This is part of our brand building. So BingoPlus will become this entertainment hub for the locals. So people recognize our name, and can play either on site or online, become more like entertainment,” said DigiPlus President Andy Tsui.

As part of this campaign, the company recently spruced up its website as well as its branding initiatives by tapping Landor, one of the world’s leading brand specialists.

“This shift in perspective sets the foundation for an exciting and transformative path ahead. DigiPlus is now positioned as a pioneering game-changer within the industry, leading the way in reimagining new and wonderful possibilities,” Tsui said.

He added that, “As seen on its updated website, DigiPlus's new corporate identity draws inspiration from the emotions evoked by entertainment, portraying DigiPlus as a portal to a world of possibilities through its immersive experiences.”

Tsui said Digiplus plans to add non-gaming elements in its website such as movies, sports channel that stream live content — “so people when they think about entertainment, they will think about Bingo plus.”

Digiplus currently owns 140 bingo sites across the country. It also operates online games like BingoPlus, the digital sportsbook ArenaPlus, and PeryaGame which mirrors the traditional carnival experience by offering a wide selection of games that involve colors, cards, and numbers.

The firm said it plans to launch more digital offerings in the coming months, to maximize user delight and enjoyment within the gaming ecosystem.

“This 2024, we are geared towards increasing DigiPlus’s reach and depth in the growing gaming market. With the help of exciting and pioneering technology, DigiPlus hopes to unlocks boundless new forms of digital entertainment experiences for our users,” Tsui said.

For their online business, he noted that, “We maintain only the good performing sites. But in the future, we might still add a few sites if we find the right location. We still want to expand, because we want to build some flagship sites.”

While the firm is currently focused on growing its presence in the domestic market, it is not closing its doors to the possibility of venturing overseas.

“We see a big untapped market here at the moment. We'll continue to expand because we are entering only the third year. We started in 2022.

"But in the future, who knows, if other countries open for online gaming, we might explore. Maybe we'll operate in another country which has a big Filipino population. That may be another good potential market for us in the future. But right now, these games are good for locals here,” Tsui said.

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Andy Tsui DigiPlus Interactive Corp. (DigiPlus)
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