ADVERTISEMENT
Manila Bulletin devider Entertainment devider Celebrities devider Netflix, YouTube, Prime Video top online, mobile platforms used by people to watch K-dramas

Netflix, YouTube, Prime Video top online, mobile platforms used by people to watch K-dramas

Published Apr 8, 2024 04:50 am

Netflix, YouTube and Prime Video are the top choices of people when they watch Korean dramas, according to a survey.

The 2024 Overseas Hallyu (Korean Wave) Survey was conducted by South Korea’s Ministry of Culture, Sports and Tourism (MCST) of South Korea and the Korean Foundation for International Cultural Exchange (KOFICE).

Korean Wave refers to the rise in popularity of Korean pop culture content. The survey was done to know the awareness of Korean Wave content in different countries.

online3.jpg

These are the top online and mobile platforms used by people to watch Korean dramas in 2023, based on the Hallyu Survey (Photos: YouTube, Google, Prime Video, Disney+, iQiyi)

The survey was held from Nov. 10 to 30 last year among 25,000 respondents in 26 countries and regions: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Kazakhstan, Australia, US, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkmenistan, Turkey, UAE, Saudi Arabia, Egypt and South Africa.

The results showed the favorite Korean actors, singers, dramas and movies.

In addition, the survey also asked respondents who use online and mobile platforms to watch Korean dramas to name the channels they use.

Among the 10,575 respondents from the 26 countries and regions, Netflix took first place with 71.4 percent followed by YouTube with 62.4 percent.

Prime Video (Amazon Prime) grabbed third place with 31.8 percent while Disney+ landed at fourth place with 24.4 percent, followed by YouTube Premium with 19.2 percent and iQiyi with 17 percent.

The survey also showed there are differences in online and mobile platforms used in each continent.

In the Asia-Pacific region (4,833 respondents), YouTube got 65.8 percent; Netflix, 61.7 percent; iQiyi, 30.7 percent; Disney+, 26.3 percent; and Prime Video, 24.

The survey said the results for the Asia-Pacific region are different from others due to China’s iQiyi.

Year changes in Korean drama online and mobile contact platforms over the past six years, according to the Hallyu Survey:

ONLINE / MOBILE PLATFORM

2018

2019

2020

2021

2022

2023

NETFLIX

51.1%

49%

63.2%

68%

69.9%

71.4%

YOUTUBE

80%

80.5%

75%

68.4%

62.6%

62.4%

PRIME VIDEO

19.4%

18.3%

27%

30.6%

29.3%

31.8%

DISNEY+

–

–

—-

–

23.2%

24.4%

YOUTUBE PREMIUM

13.3%

10.2%

21.2%

23.8%

18.1%

19.2%

IQIYI

20.6%

20%

18.6%

22.9%

15.2%

17%

Hallyu2.jpg

USE BY CONTINENT

ASIA-PACIFIC (4,833 RESPONDENTS)

ONLINE / MOBILE PLATFORM

2023

YOUTUBE

65.8%

NETFLIX

61.7%

IQIYI

30.7%

DISNEY+

26.3%

PRIME VIDEO

24%

SquidGame_Unit_103_1015.jpg,SquidGame_Unit_103_1015.jpg

"Squid Game" (Netflix)

AMERICAS (1,930 RESPONDENTS)

ONLINE / MOBILE PLATFORM

2023

NETFLIX

86.4%

YOUTUBE

54.6%

PRIME VIDEO

40.9%

DISNEY+

19.6%

YOUTUBE PREMIUM

16.2%

Tale_prime.jpg

"Tale of the Nine Tailed 1938" (Prime Video)

EUROPE (2,271 RESPONDENTS)

ONLINE / MOBILE PLATFORM

2023

NETFLIX

77.8%

YOUTUBE

55.5%

PRIME VIDEO

39.3%

DISNEY+

22.5%

YOUTUBE PREMIUM

15.7%

Moving_disney.jpg

"Moving" (Disney+)

MIDDLE EAST (725 RESPONDENTS)

ONLINE / MOBILE PLATFORM

2023

NETFLIX

76.3%

YOUTUBE

71.3%

PRIME VIDEO

40.4%

DISNEY+

29.4%

YOUTUBE PREMIUM

26.9%

Our Blooming Youth.jpeg

"Our Blooming Youth" (Prime Video)

AFRICA (816 RESPONDENTS)

ONLINE / MOBILE PLATFORM

2023

NETFLIX

71.2%

YOUTUBE

71.7%

PRIME VIDEO

27.6%

DISNEY+

25.7%

YOUTUBE PREMIUM

27%

Related Tags

Prime Video Netflix drama
ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.