K-pop girl group IVE announced their comeback slated this month.
According to their agency, Starship Entertainment, IVE unveiled a teaser video for their second mini album “IVE Switch” through their official social media channels.
In the teaser video, a white-colored book with the word “Switch” written on it appears. As six different colored jewels come together to form a single key, the book opens to reveal a three-dimensional castle, and as the castle's door opens with the key, the book transforms into a dazzling silver color, emitting light.
IVE (X)
The teaser for "IVE Switch" (Starship Entertainment)
IVE, composed of An Yujin, Gaeul, Rei, Jang Wonyoung, Liz and Leeseo, will release “IVE Switch” on April 29.
They continue to captivate the public with their confident charm. Achieving various rookie awards and grand prizes at various award ceremonies in 2022, a year after debut, IVE proved their enduring popularity by achieving remarkable success both domestically and internationally last year.
Their first full-length album “I’ve IVE” released in April last year recorded an initial sales volume of 1.1 million copies, becoming their second million-seller album following “After Like,” and the double title tracks “Kitsch” and “I AM” both achieved perfect all-kills on major music sites, securing the top spots on the main charts in April and May.
The first mini album “I’VE Mine,” released in October last year, also set a new career high by surpassing 1.6 million copies in sales within four days of release, with all three title tracks, “'Baddie,” “Either Way,” and “Off The Record,” dominating the main music charts.
Their popularity was further confirmed through award ceremonies. IVE won three awards at the Melon Music Awards, including Album of the Year (Grand Prize), Top 10 and Millions Top 10, and had the honor of winning the grand prize for two consecutive years.
IVE also won the Best Artist award at the 2023 Asia Artist Awards and received awards in both the digital music and album categories at the 38th Golden Disc Awards, as well as the main award at the 33rd Seoul Music Awards.