South African Tourism (SAT), in collaboration with the South African Embassy in Manila, Philippines, announced their re-engagement and re-inspiration initiative for the Philippines market, with a focus on the main cities of Manila and Cebu.
This announcement comes as South Africa celebrates 30 years of freedom, making it an ideal time to showcase the country's tourism offerings.
The Philippines is the second largest tourist market in Southeast Asia after Singapore, with a significant increase in travelers to South Africa. In 2023, 6,487 people traveled to South Africa from the Philippines, compared to 4,329 in 2022, representing a 15 percent year-on-year increase. SAT anticipates that the market will reach its pre-Covid arrival numbers in 2024.
SAT is grateful for the collaboration of the Philippine tourism industry, which has contributed to the growth of South African tourism in the region. The initiative aims to strengthen this partnership and promote South Africa's diverse tourism offerings, in-
cluding its rich culture, history, wildlife, and scenic beauty.
SAT invites travelers from the Philippines to explore South Africa's vibrant cities, breathtaking landscapes, and unique experiences. The country offers a range of activities for all types of travelers, from adventure seekers to cultural enthusiasts, making it an ideal destination for a memorable vacation.