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Manila Bulletin

Embassies at Work

South African Tourism Initiative

Embassies at Work

South African Tourism Initiative

By Manila Bulletin

south african embassy 1.jpg — Ambassador Bartinah Ntombizodwa Radebe-Netshitenzhe during her welcome remarks at the South African Tourism Workshop

South African Tourism (SAT), in collaboration with the South African Embassy in Manila, Philippines, announced their re-engagement and re-inspiration initiative for the Philippines market, with a focus on the main cities of Manila and Cebu.

south african embassy 2.jpg — Neliswka Nkani, South African Tourism Hub-Head for Middle East, India, and Southeast Asia with Cebu travel agents last April 18, 2024 at Seda Ayala Center Cebu.

This announcement comes as South Africa celebrates 30 years of freedom, making it an ideal time to showcase the country's tourism offerings.

The Philippines is the second largest tourist market in Southeast Asia after Singapore, with a significant increase in travelers to South Africa. In 2023, 6,487 people traveled to South Africa from the Philippines, compared to 4,329 in 2022, representing a 15 percent year-on-year increase. SAT anticipates that the market will reach its pre-Covid arrival numbers in 2024.

south african embassy 3.jpg — Nkani with the officials from Singapore Airlines and Ethiopian Airways

SAT is grateful for the collaboration of the Philippine tourism industry, which has contributed to the growth of South African tourism in the region. The initiative aims to strengthen this partnership and promote South Africa's diverse tourism offerings, in-
cluding its rich culture, history, wildlife, and scenic beauty.

south african embassy 4.jpg — Attendees at South Africa Tourism Workshop held at The Peninsula Manila

SAT invites travelers from the Philippines to explore South Africa's vibrant cities, breathtaking landscapes, and unique experiences. The country offers a range of activities for all types of travelers, from adventure seekers to cultural enthusiasts, making it an ideal destination for a memorable vacation.

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South African Embassy in Manila

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