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Manila Bulletin devider Drive devider Mitsubishi Motors Philippines welcomes new president

Mitsubishi Motors Philippines welcomes new president

Embracing a fresh leadership direction

Published Apr 26, 2024 01:15 am

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Mitsubishi Motors Philippines Corporation (MMPC) is embracing a fresh leadership direction as it welcomed its new president and CEO, Ritsu Imaeda in ceremony earlier this week.

The transition of leadership was passed from outgoing president and CEO, Takeshi Hara, to incoming president and CEO, Imaeda, at the Shangrila The Fort on April 22, 2024.

Takeshi Hara served as president and CEO for the past three years. He expressed his gratitude to all stakeholders for their unwavering support and dedication during his tenure. He credited the collective efforts of the MMPC team and valued partners for achieving remarkable milestones despite facing challenges such as the global pandemic and economic uncertainties. Looking forward, he emphasized the importance of upholding Mitsubishi's principles of corporate responsibility, integrity, and global understanding. 

During his tenure, Hara kept to MMPC's commitment to deliver top-notch vehicles and contributing significantly to society's welfare which was shown in “Life Made Better” and “Taralets Pinas” campaigns which were introduced during his time. He handed over the reins to his successor, Imaeda, with confidence, urging continued support for the new leadership. 

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Outgoing MMPC President, Takeshi Hara.
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Incoming MMPC President, Ritsu Imaeda.

Prior his assignment to the Philippines, Imaeda, mainly handled the overseas market including assignments in several areas across different regions such as Europe, Russia and Puerto Rico. He is no stranger to managing a national post, being assigned as the president and CEO of Mitsubishi Motors Sales Caribbean Inc. in Puerto Rico, same as Hara. He shared his vision for MMPC's future, highlighting the Philippines as one of the most important markets for Mitsubishi Motors. Drawing from his extensive experience in various overseas markets, Imaeda expressed optimism for the Philippines' growth potential and the company's prospects in the region. He commended the Filipino people for their warm hospitality and the enthusiastic reception of Mitsubishi's products and services.

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From left: Incoming MMPC President & CEO, Ritsu Imaeda; Outgoing MMPC President & CEO, Takeshi Hara; Sta. Rosa, Laguna City Mayor, Arlene Arcillas; Embassy of Japan, Ambassador Extraordinary and Plenipotentiary of Japan to the Philippines, Endo Kazuya; Department of Trade and Industry Secretary, Alfredo Pascual; PEZA Director General, Tereso Panga; MMPC Chairman, Noriaki Hirakata.

Imaeda outlined upcoming initiatives, including the launch of new models like the Mitsubishi Xforce, demonstrating MMPC's commitment to innovation and customer satisfaction. He called for unity and collaboration among the entire Mitsubishi team and stakeholders to elevate the company's presence in the Philippines further.

The ceremony concluded with expressions of gratitude from both outgoing and incoming presidents, reaffirming their dedication to Mitsubishi's mission of making lives better. Attendees were encouraged to continue supporting MMPC as it embarks on a new chapter under Ritsu Imaeda's leadership.

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MITSUBISHI MOTORS PHILIPPINES INC.
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