Is it a bird? Is it a plane? No, it is Blackpink’s Jennie riding a flying unicorn. That’s how Korean eyewear brand Gentle Monster launched its latest collaboration with the “Solo” singer.
The two creative forces present a collaborative collection, dubbed “Jentle Salon,” that transcends the realm of eyewear through its eye-catching charm designs, encouraging a diverse expression of style. It features innovative elements such as temples designed for detachable charms as well as temples that slide into hair, resembling a barrette. The 11 charms spotlight Jennie’s favorite things such as capybaras and clouds, to adorn its set of sunglasses and everyday eyewear.
To inspire everyone to explore their unique style, Jennie is presented as pushing her boundaries as an artist in a video campaign directed by Yuann. The campaign images captured by artist and photographer Petra Collins, however, instill a sense of magic through an analog lens, inviting viewers into the Jentle Salon dreamscape.
To officially launch the collection, Gentle Monster is bringing the Jentle Salon experience through special pop-ups in 13 global cities, including Manila. According to the brand, the pop-up will be like stepping into Jennie’s dreams, featuring a giant unicorn object adorned with hairpins.
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