Spotify launched on April 24 its “Your K-Pop Persona,” a brand new interactive experience that celebrates the K-pop fandom and their passion for the genre.
From K-pop’s diverse sounds to its captivating performances and magnetic personalities, the genre has become a global cultural phenomenon.
Your K-Pop Persona: You could be a Main Visual, Main Vocal, Main Rapper, Main Dancer or Trainee (Spotify)
On Spotify alone, K-pop streams have grown by over 180 percent in the United States, over 420 percent in Southeast Asia, and over 360 percent worldwide since 2018.
In the Philippines, K-pop has also skyrocketed in popularity, recording a 343 percent growth in Spotify streams between 2018 to 2023. The growth is a testament to the power of music in transcending barriers and bringing fans from all over the world together, according to Spotify.
Here’s how to unlock Your K-Pop Persona on Spotify:
● Visit https://spotify.com/yourkpoppersona on mobile device.
● Answer five questions on the way you stan to receive your Main Role in the K-pop fandom. Inspired by the roles usually assigned to members in a K-pop Group, you could be a Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee. Whether a long-time stan or just dipping your toes into the world of K-pop, all fans* are welcome to experience Your K-Pop Persona–even non-Spotify users.
● As a bonus, Spotify users can also unlock an additional Fan Role, which celebrates each individual’s fandom by giving them a persona based on their K-pop listening habits.
● You’ll receive a digital photocard with your results, which can be customized before sharing and comparing on social media.
To amp up the fun, Spotify also collaborated with some of the hottest names in K-Pop for the release of Your K-Pop Persona.
Follow Spotify PH on X to compare your results with Cha Eun-Woo, and stay tuned to discover the K-Pop Personas of the likes of TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR and THE BOYZ!
Your K-Pop Persona is now open in 31 markets, including the Philippines, and will be available until May 10.
These are Indonesia, Hong Kong, Taiwan, Australia, Bangladesh, Canada, Egypt, India, Iraq, Malaysia, Morocco, New Zealand, Pakistan, Saudi Arabia, Singapore, United Kingdom, Philippines, US, Japan, Korea, Poland, Brazil, Argentina, Colombia, Chile, Ecuador, Mexico, Peru, Thailand, Turkey, and Vietnam, and in the following languages: Bahasa Indonesia, Chinese-HK, Chinese-TW, English, French, Japanese, Korean, Polish, Portuguese, Spanish, Thai, Turkish, and Vietnamese.