Puregold has taken a significant step in its commitment. It has recently joined forces with renowned Filipino music artists, extending the excitement beyond the CinePanalo Film Festival. 

On April 17, a video snippet of the band SunKissed Lola's song was released. Best known for their hit song “Pasilyo,” which has over 204 million streams on Spotify alone, SunKissed Lola is now officially the first announced band to be part of this music venture from Puregold.

But wait, there's a surprise in the works! A major Pinoy pop group has teamed up with Puregold for a thrilling new musical project. The internet is abuzz with speculation, with fans wondering if it's the popular SB19 or the up-and-coming BINI.

Composed of Pablo (leader/main rapper), Stell (main vocalist/lead dancer), Josh (lead rapper/sub vocalist), Ken (Main dancer/lead vocalist), and Justin (bunso/sub vocalist), SB19 is the pioneer of this generation’s P-Pop sound that we know and love. Before their debut, the boys were trained under ShowBT Philippines Corp., which used the famous Korean Idol system, which focuses on holistic development.

Given their strong foundation and versatility, the group constantly experiments with different genres to incorporate into their music. This ensures they always come up with something fresh and exciting to get everyone excited and swept off their feet.

BINI is an all-female P-Pop act with members Aiah, Colet, Maloi, Gwen, Stacey, Mikha, Jhoanna, and Sheena. The group debuted in 2021.

BINI continues to make waves. Their first solo concert, “BINIverse,” which will be held this June 28 at the New Frontier Theater, is officially sold out less than two hours after tickets were released. 

Both P-Pop groups SB19 and BINI have already gained a strong and supportive fan base, both locally and internationally. There are rumors that Puregold will make an official announcement in May about their latest addition.

Some comments from netizens:

"Just saw these at mukhang SB19 and BINI ang bagong endorsers ng Puregold. If tama hula ko, Aling Puring seems to be cooking something big for the music industry. Nakakaexcite!"

"Grabe naman ang pasabog ni Aling Puring! May SB19 na, may Bini pa. Nasa kanila na ang two of the biggest names today ng PPop. Can’t wait to hear their collab songs."

#PuregoldxSB19 #PuregoldxSunkissedLola #PuregoldxFlowG #PuregoldxBini #AlwaysPanalo