K-Culture Next Door: 2024 Korea Festival to bring indie rock band Jannabi to Manila
The Korean Cultural Center in the Philippines (KCC) will be presenting its highly anticipated “K-Culture Next Door: 2024 Korea Festival” in two locations.
The festival will be held at SM Mall of Asia Music Hall on May 4 and 5, and SM Seaside City Cebu’s Mountain Wing Atrium and Skyhall on June 15 and 16.

This year, the Philippines and South Korea celebrate its 75th year of diplomatic relations and the theme "K-Culture Next Door" symbolizes the close connection between the two nations.
Just like neighbors who are a doorbell away, Korea and the Philippines influenced and supported each other through cultural exchange and interaction between people throughout the years.
‘Next Door' Performance
South Korean top indie rock band Jannabi will be performing at the opening ceremony in Manila on May 4.
It will also have traditional Filipino performers who will grace the stage. The doors are also open for Filipino individual and group performers through the "Mini K-pop Busking Concert" to showcase Filipino talents while embracing their love for K-culture. Application details for the busking event can be found on KCC’s social media channels and website.


Jannabi (KCC)
'Next Door' Showcase
The KCC has partnered with various Korean government agencies and corporations to stage the festival.
Various industries will be present through partner corporations: Samsung Philippines, Hyundai Motor Philippines, Inc., AMOREPACIFIC Philippines, and some beauty products from small and medium-sized enterprises that will be displayed by the Korea Trade Investment Promotion Agency (KOTRA).
Together with the Korea Tourism Organization-Manila Office (KTO), Korea Copyright Protection Agency Manila Representative Office (KCOPA), and the Korea Agro Fisheries and Food Trade Corporation Philippines Office (aT), the festival will showcase Korea right on your doorstep.
Through local partners SM Supermalls and the National Commission for Culture and the Arts (NCCA), the festival is ready to bring the full K-culture experience for free.
About K-Culture Next Door: 2024 Korea Festival
The “K-Culture Next Door: 2024 Korea Festival-Manila” will be held on May 4 and 5 at the SM Mall of Asia Music Hall from 10 a.m. to 8 p.m.
On the other hand, the Cebu counterpart will be held on June 15 and 16 at the SM Seaside City Cebu’s ountain Wing Atrium while the opening ceremony will be on June 15 at the Skyhall.
For the first-ever K-festival in Cebu, the KCC is hosting "Everyone's Kpop Cebu", a K-pop cover dance contest for Filipino talents.
Also introduced in Cebu, the performing team that will bring Jeju Island’s unique culture and traditional traits, a special show will be put out by the Jeju Special Self-Governing Provincial Dance Company.
