K-pop idol group BOYNEXTDOOR, composed of Sungho, Riwoo, Jaehyun, Taesan, Leehan and Woonhak, made their comeback on April 15 with the release of their second mini-album “How?”
The album dropped just six months after they released their first mini-album “Why..” in September.
Joined by executive producer and artist Zico, together with main producer Pop Time, BOYNEXTDOOR harmonized their individual talents and perspectives to unlock their creative potential to the fullest through “How?”
K-pop boy band BOYNEXTDOOR during their media showcase for their new album "How?" on April 15 (KOZ Entertainment)
“How?” contains seven tracks: "OUR," "Amnesia," "So let’s go see the stars," main track "Earth, Wind & Fire," "l i f e i s c o o l," "Dear. My Darling," and an English version of the lead single, combining comforting sounds that evokes empathy from youth with conversational lyrics that reflect the everyday language of the members.
The tracks trace the evolution of a youthful romance, seamlessly bridging the gap between the band’s debut single album “Who!” and their “Why…”
"Earth, Wind & Fire," the main track, serves as another prime example of the band's self-producing prowess, with Jaehyun, Taesan, and Woonhak participating in composition and lyrics.
It draws parallels between the unpredictable dynamics of relationships and the uncontrollable nature of earth, wind, and fire. It showcases BOYNEXTDOOR’s musical versatility, particularly in their exploration of hyperpop, a relatively untapped genre in the K-pop scene.
The music video for "Earth, Wind & Fire," now out on YouTube, portrays the unpredictable twists and turns of first love, utilizing imagery of ever-shifting natural landscapes ranging from deserts to glaciers, thunderstorms, and lightning strikes.
K-pop boy band BOYNEXTDOOR members pose before the media on April 15 (KOZ Entertainment)
These natural phenomena serve as metaphors, effectively conveying the central theme of the track throughout the video. The band distinguishes themselves by incorporating “KitschCore” elements such as vibrant sets, colorful graphics, and fast-paced editing techniques, captivating viewers with a sense of whimsy and vitality.
In addition, the music video highlights the group’s fast-paced and energetic dance moves that bring heat to the screen.
Riwoo is credited for the meticulous refinement of the lead single's choreography, which results in a performance perfectly tailored to the band's distinctive style that commands the attention of viewers with effortless confidence, charisma, and energy.
BOYNEXTDOOR will hold their comeback showcase “BOYNEXTDOOR TONI3HT” that will be livestreamed on HYBE LABELS and M2 YouTube channels at 8 p.m. KST.