Tarah Valencia, a shining gem from Baguio City, is set to grace the stage of Miss Universe Philippines 2024, carrying a powerful message of sustainable tourism and resilience. 

Born and raised in the heart of Baguio, Tarah's journey epitomizes the spirit of determination and the pursuit of dreams.

Having witnessed firsthand the impact of tourism on Baguio's delicate ecosystem, Tarah is deeply committed to advocating for sustainable tourism practices. 

Her upbringing in Baguio, a premier tourism capital, instilled in her a profound understanding of preserving natural resources while promoting tourism.

Tarah's journey is not just about chasing a crown; it's about inspiring countless individuals through her story of perseverance and determination. 

Rooted in family values, Tarah aims to uplift and empower others by sharing her journey from obscurity to the spotlight.

Expressing her gratitude for the unwavering support and belief in her abilities, Tarah Valencia stands honored to represent Baguio City alongside distinguished candidates in the Miss Universe Philippines 2024 competition. 

She humbly acknowledges the legacy of previous Miss Universe Baguio candidates and is determined to carry forward their spirit of excellence.

Tarah is immensely grateful for the Miss Universe platform, a beacon of empowerment for women worldwide. She recognizes Miss Universe's role in advancing women's empowerment and vows to uphold its values throughout her journey.

Tarah's authenticity and relatability make her a beacon of hope for many. Through her stories of triumph over adversity, she seeks to inspire others to pursue their dreams fearlessly and to embrace their true selves.

As she embarks on her Miss Universe Philippines 2024 journey, Tarah Valencia pledges to showcase the vibrant culture and heritage of Baguio City in collaboration with local designers and stylists. 

Her goal is to highlight the richness of Baguio's traditions and celebrate its unique identity on the global stage.

Tarah's remarkable journey is a testament to her hard work, charm, and bravery. As she prepares to dazzle the world with her all-out performance, she invites everyone to join her in showcasing the best of Baguio and the Philippines.

Supporting Tarah's quest for the Miss Universe Philippines 2024 crown are Mayor Benjamin and Mrs. Arlene Magalong of Baguio City, Baguio Tourism Office, headed by Engr. Aloysius C. Mapalo, accredited partner of Miss Universe Philippines Baguio Atty. Pablo Sanidad II; Managing Team: The Journey Philippines; and designers Vernon Laranang and Glademir Echavarre