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Manila Bulletin devider Technews devider TCL retains global top 2 TV brand status, shines with premium mini LED innovations

TCL retains global top 2 TV brand status, shines with premium mini LED innovations

TCL Electronics fortifies its market position with a 12.5% share and groundbreaking large-scale Mini LED TVs, as recognized by Omdia's Global TV Sets Report 2023

Published Mar 6, 2024 06:32 am

At A Glance

  • TCL Electronics has been recognized as the Global Top 2 TV Brand by Omdia for the second consecutive year, demonstrating its strong position in the global TV market.
  • In 2023, TCL shipped 25.26 million TV units, securing a 12.5% market share, with significant contributions from its premium Mini LED TV offerings.
  • TCL pioneered the Mini LED TV technology, launching the world's first Mini LED TV in 2019 and becoming the first company to mass-produce this technology, showcasing their leadership in innovation.
  • The company introduced a groundbreaking 115-inch QD-Mini LED TV at CES 2024, which is the world's largest and features over 20,000 local dimming zones with a peak brightness of 5,000 nits, emphasizing TCL's commitment to pushing the boundaries of TV technology.
  • TCL's ongoing dedication to enhancing Mini LED TV technology and its premium product portfolio underlines its strategy to deliver unparalleled display quality and premium viewing experiences, affirming its status as a leader in the consumer electronics sector.

 

TCL Ranked as Global Top 2 TV Brand for Two Consecutive Years (1).jpg

TCL Electronics, a leading consumer electronics brand, has again been recognized by the market research company Omdia as the Global Top 2 TV Brand.  

According to Omdia's Global TV Sets Report 2023, TCL has maintained its second position in the global TV market by brand for the second year in a row, with a total of 25.26 million units in TV shipment, which represents a 12.5% market share. This achievement was driven in part by the company's successful premium TV offerings, which include a series of Mini LED TVs introduced in 2023. This product segment has experienced rapid growth in recent years and enjoys remarkable market demands.

To expand and enhance its premium TV product portfolio, TCL launched the world's first Mini LED TV back in 2019, also making it the first company to mass-produce Mini LED TVs. With its multiple proprietary Mini LED technologies and strong algorithm capabilities, TCL delivers unparalleled display quality and a premium viewing experience with its TVs.

In the past year, TCL has also released a series of Mini LED TVs measuring 98 inches and above. Notably, the world's largest 115-inch QD-Mini LED TV made its debut in North America during CES 2024, boasting over 20,000 local dimming zones and a peak brightness of 5,000 nits.  

In 2024, TCL remains dedicated to raising the bar for Mini LED TV technologies and inspiring greatness among users worldwide through its innovations.    

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