Hyundai Motor Philippines Inc. (HMPH) is bringing in the star power to back up its star models as the brand has signed on Sarah Geronimo, Kim Chiu, Piolo Pascual, and Paulo Avelino as its brand ambassadors.

Geronimo hardly needs any introduction, being “popstar royalty” known for her music performances. Since winning the television talent show, Star For A Night, she has been under Viva Artists Management, under Vic Del Rosario. Her popularity extends abroad and is a recipient of various recognitions including the “Global Force Award” at the upcoming 2024 Billboard Women in Music Awards in Los Angeles, California. 

 “It is always a pleasure whenever I get to work with brands that allow me to maximize my platform and continuously grow. So this partnership with Hyundai Motor Philippines is extra special because I get to work with a group who has a unique approach towards mobility,” said Geronimo.

Chiu rose to fame after winning Filipino reality show, Pinoy Big Brother Teen Edition. Since then, she has become an actress, host, recording artist, and has been named as Forbes Asia’s 2020 most influential Filipino personalities and is recognized for her philanthropic works. Chiu is known as the country’s multimedia idol and managed by Star Magic’s Laurenti Dyogi.

“Those around me, even my followers for that matter, know that I enjoy being behind the wheel. I’ve had the privilege of experiencing some of Hyundai’s new-gen cars already during our taping. And as I officially become a member of the Hyundai Motor Philippines family, I’m excited that there is more to come,” said Chiu.

Pascual, regarded as “Asia's Drama Superstar”, has cemented his status with more than three decades in showbiz. Overseen by Erickson Raymundo’s Cornerstone Entertainment Inc., he is highly acclaimed for acting and modeling, adding hosting, producing and directing to his list of accolades. According to him, “It’s always a great feeling to be tapped by brands that are trusted and well-respected in their respective fields. Hyundai Motor Philippines is proving to be one filled with dynamism when it comes to this."

Avelino is an actor, singer, and film producer, who also kickstarted his career after participating in Starstruck, a reality celebrity search show. After years in the entertainment industry, he has been acknowledged by peers and the general public as one of the country’s best actors of his generation, proven by his numerous acting awards and is considered to be one of the industry’s prominent leading men due to his multiple hit shows and movies. Avelino is managed by Leo Dominguez of LVD Management Corporation.

“It’s a plus to be endorsing a brand that you believe in and share the same passion with. So you can just imagine how happy I am that Hyundai Motor Philippines has placed their trust in me. I am even more pleased that I get to be a part of their ‘innovate everyday’ movement,” he said.

Chiu and Avelino will be on screen again as the leads to the local adaptation of the well-loved South Korean romantic comedy series, “What’s Wrong With Secretary Kim.” To which fans and audiences can expect to catch sight of their favorite Hyundai models make appearances.

Under the full-year partnership, Filipinos can expect them to amplify the brand’s presence through several public engagements and online campaigns. This includes but not limited to the upcoming 75th Anniversary of the diplomatic relations between the Philippines and the Republic of Korea. Though March 3 marks the official celebration, HMPH has prepared a series of activities that will range from April to June as a tribute to the aforementioned friendship between the two nations.

“We warmly welcome Piolo, Sarah, Kim and Paulo to Team Hyundai! This select group has been put together not only because they are the most esteemed and talented stars of this generation. But more importantly, since they are known to have positively adapted and evolved themselves at every stage of their respective careers. And as we find ourselves going through a similar journey, we look forward to them becoming catalysts. We believe they will be helpful in broadening our reach. This means forming deeper connections while communicating our vision on innovation and sustainability with Filipino motorists,” as per Cecil Capacete, HMPH Managing Director.