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Manila Bulletin devider Property and Living devider Ashton launches new Silestone collections with Chef Chele Gonzalez

Ashton launches new Silestone collections with Chef Chele Gonzalez

Showcasing unique aesthetics while championing sustainability

Published Mar 27, 2024 06:44 am

Ashton, a full-service ISO-certified distributor of surfacing and home products founded in 1995, launched the Le Chic and Urban Crush Collections of Silestone by Cosentino in the recently held “Beyond the Surface: A Culinary Experience with Silestone and Dekton.” The event featured an intimate 5-course degustation dinner with Chef Chele Gonzalez on March 13, 2024 at the Ashton Flagship Showroom in Taguig City.

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Jennifer Cobankiat Sy, Janelle Cobankiat Sy, and Oliver Sy

Led by Ashton President Oliver Sy, Vice President Jennifer Cobankiat Sy, and Marketing Manager Janelle Cobankiat Sy, the immersive event showcased the durability and beauty of premium surfaces from Ashton through Chef Chele’s live demo. To kick off the event, Janelle emphasized the strong collaboration between Ashton and Chef Chele.

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IDr. Cyndi Fernandez, Arch. Sonny Sunga, Arch. Arnold Austria, IDr. Paolo Castro, Rey Ilagan, Arch. Alexander Co, Janelle Cobankiat Sy, Jennifer Cobankiat Sy, Oliver Sy, IDr. Hisako Hirayama, Anna Rosete, IDr. Denille Teh, and Anne Gauthier
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5-course degustation dinner being prepared on a Dekton surface

“We hope to showcase what makes Silestone and Dekton surfaces so special with the help of Chef Chele Gonzalez, one of the country’s top chefs,” she said. “We have worked with Chef Chele for quite a while now, so you can see our Ashton products at several of his restaurants like Deli by Chele and Gallery by Chele.”

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Chef Chele Gonzalez
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Arch. Cathy Saldaña Siegel, Arch. Gigi Eala, and Oliver Sy

The collections
Modern room finishes should not only be aesthetically pleasing but also prioritize innovative design while minimizing their ecological footprint. One such innovation is the latest Silestone collection line by Ashton – a surface finish that not only enhances spaces with its unique aesthetic but also champions sustainability.

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Parisien Bleu

Silestone by Cosentino is a sustainable surface made of premium minerals and recyclable materials, boasting a diverse range of colors and textures. It stands at the forefront of Ashton's product lineup, made possible by the revolutionary Hybriq+ technology.

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Bohemian Flame

The Le Chic collection gives off an elegant and sophisticated look reminiscent of Victorian and Parisian spaces – delivering a nostalgic yet timeless aesthetic. It comprises six intricate designs: Eclectic Pearl, Versailles Ivory, Victorian Silver, Parisien Bleu, Bohemian Flame, and Romantic Ash.

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Brass Relish

In contrast, the Urban Crush Collection draws inspiration from the varied textures of industrial and urban styles such as concrete, limestone, bronze, and ash converging to replicate life in the city. The collection features four colorways: Lime Delight, Concrete Pulse, Brass Relish, and Cinder Craze.

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Cinder Craze

“The Le Chic Collection is a new value proposition offering a unique design, enhancing the virtues of Silestone and representing to the maximum its depth, color, and metallic effects. On the other hand, the Urban Crush Collection comprises four colors inspired by the textures and energy of city life, available in suede finish,” Janelle concluded.

Visit Ashton flagship showroom at G/F, Inoza Tower, 40th Street, Bonifacio Global City, Taguig City; and other showroom at 35 Wilson St. cor. Ortigas Ave., Greenhills, San Juan. For more information, visit their website at ashton.com.ph.

Related Tags

Ashton Jennifer Cobankiat Sy Oliver Sy Janelle Cobankiat Sy Cyndi Fernandez Paolo Castro Chef Chele Gonzalez MBPropertyLiving
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