Watsons is holding its first-ever BeautyCon, and we have listed three reasons why you shouldn’t miss this event.
- More than a hundred brands under one roof
Whether you’re into skincare, makeup, or fragrances, this beautycon has it all for you. In an interview with Manila Bulletin Lifestyle, Sharon Decapia, controller, marketing communications, PR, and sustainability head for Watson Philippines, said that this event garnered 130 brands under one roof, including hard-to-find and cult-fave brands.
“This is our first ever beauty con, the BeautyCon 2024, all our key brands Watsons, SM Beauty, and LOOK At Me under one roof,” she said. “The goal is to help elevate the beauty scene and encourage our customers to have an immersive journey, experience inside with 130 plus beauty brands.”
Some trending beauty brands participating in this event are Round Lab, W.Dressroom, Beauty of Joseon, Abib, Dr. Jart+, GRWM, Happy Skin, and more. Luxury brands are also present, showcasing their best products, from beauty to fragrances, including Calvin Klein, Carolina Herrera, Viktor & Rolf, and Armani. Shiseido, Laura Mercier, Huda Beauty, Kiehl’s, and Lancome.
Men will also enjoy this event, for there’s a dedicated area where they can find products for them, from skincare and hair care to body care needs. There’s also a booth that offers free massage for those waiting for their partners or loved ones doing their shopping spree.
- Exclusive discounts and lots of freebies
This event and the brands offer exclusive discounts to shoppers and generous freebies, including free product samples. Aveeno has a 20 percent off sale, Jenny House is introducing new products and giving samples to customers, and some Watsons brands like Love My Skin offer buy-one-take-one deals.
“There are exclusive promotions here not available in other physical stores. That’s the advantage of going here. You get to try the products, test the products, and get exclusive deals,” Sharon said. The freebies are fantastic. Some brands also placed interactive games with prizes and freebies, and it’s exclusive here at Beautycon.”
- Free entrance
The Beautycon will be held until Saturday, March 23, 2024, at the SMX Convention Center Halls 1 and 2. This event is free for all Watsons Club, SMAC, and LOOK At Me members. If you are not a member yet, do not fret—it’s free to become one.
To become a club member, you simply download the Watsons app and sign up there. Then, when you visit the event, you go to the registration area and show your Watsons app to get your event pass.