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Manila Bulletin devider Business devider Trade & Industry devider Mariwasa to expand product lines for Filipino market 

Mariwasa to expand product lines for Filipino market 

Published Mar 17, 2024 02:04 pm

Mariwasa Siam Ceramics, Inc., one of the most popular producers of high-end ceramic tiles operating in the country, is planning to expand its product lines to offer more variety and options for the Filipino market.

Newly-appointed Mariwasa President Paveret Lila told reporters during the opening of their exhibit booth at WORLDBEX (Philippine World Building and Construction Exposition) 2024 on March 14, that they are aiming to design more quality tiles and add more products beyond tiles in their home solutions services.

"[My objective is] investing in the production and the Filipino people to produce products same as world-class standards," said Lila.

"[Mariwasa aims to] provide more products and services to serve every segment and improve the quality of life of Filipino consumers,"  he added.

IMG-aac78b88f2db1c3e02ee1e56df6c92e7-V.jpg
Photo from L to R: Mariwasa AVP for Sales and Marketing Pasakorn Thongmee, Thai Ambassador to the Philippines Tull Traisorat, Mariwasa Siam Ceramics, Inc. Chairman Regina Coseteng, DMCI Homes Vice President for Architectural and Interior Design Archt. Rina Soriano, and Mariwasa President Paveret Lila at the Mariwasa WORLDBEX booth on March 14 at the World Trade Center in Pasay CIty. (Photo by Khriscielle Yalao)

Their exhibition in the WORLDBEX at the World Trade Center, Pasay City, featured five new product lines namely Regular Anti-Slip, Glossy Over Matter, Negative Ion, Anti-Slip On Glossy, and Soft Matte lines for its local ceramics and imported porcelain tiles.

Lila remarked that WORLDBEX is a "good event to connect with the Filipino consumers and an opportunity to showcase our new products that we are launching."

Aside from their individual products, they also announced their partnership with Thai sanitary ware and sanitary fittings brand COTTO, which delivers high-quality bathroom fixtures from its smart tech Vizio and Simply Modern Touchless series that includes toilets, basins, and other bathroom items.

Lila explained that the company is aiming to synergize the products and services of Mariwasa and COTTO to attract wider customer bases, since Mariwasa and COTTO are already famous brands in the Philippines and Thailand respectively.

Gracing the ribbon cutting ceremony of the Mariwasa WORLDBEX booth were Thai Ambassador to the Philippines Tull Traisorat, Mariwasa Siam Ceramics, Inc. Chairman Regina Coseteng, and DMCI Homes Vice President for Architectural and Interior Design Archt. Rina Soriano.

Mariwasa products are locally made in its own manufacturing plant in Sto. Tomas, Batangas.

Mariwasa Siam Ceramics is a joint venture of Mariwasa Manufacturing, Inc. and Thai conglomerate Siam Cement Group. (SGC). Both Mariwasa Siam Ceramics and COTTO are subsidiaries of Thai holding company SGC Decor Public Company Limited.


 

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