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Chroma Hospitality launches 'Today and Beyond' campaign

Lifestyle | People and Events

Chroma Hospitality launches 'Today and Beyond' campaign

By Rey Ilagan

Sales and marketing teams teams of Chroma Hospitality, Crimson, Quest, and Timberland. (Photos courtesy of Chroma Hospitality)

Chroma Hospitality recently hosted its Travel Revelations 2024 event at Crimson Hotel Filinvest City in Muntinlupa. The gathering celebrated the achievements of 2023 and unveiled Chroma Hospitality's latest sustainability initiative. The event also served as a platform to express gratitude to key accounts across various sectors including corporate, travel agency, online travel agency, government, and airline partners.

Country Manager James Montenegro

Chroma Hospitality launched its annual groupwide campaign, "Today and Beyond," as a testament to its unwavering commitment to advancing sustainability efforts. By reducing environmental footprint and embracing sustainable practices, Chroma Hospitality, encompassing Crimson Hotels and Resorts, Quest Hotels and Resorts, and Timberland Highlands Resort, is leading the way toward a greener future for the hospitality sector.

VP Sales and Marketing Carmala Bocanegra

“Building upon the momentum of last year's successful campaign, ‘The Time is Now,’ where we actively urged and convinced everyone to travel again. This 2024, we invite you to embark on an even more impactful and transformative year with us,” said Chroma Hospitality VP Sales and Marketing Carmela Bocanegra.

Top accounts, agencies, and more were awarded by Chroma Hospitality during the event.

“Central to the success of our campaign this year are three foundational pillars: human capital, sustainability, and our guests. These pillars serve as the cornerstones upon which we will build and implement programs across all our properties, further solidifying our commitment to a sustainable and responsible hospitality industry. And also, the anchor for each brand’s key message,” Bocanegra concluded.

Related Tags

Today and Beyond campaign Travel Revelations 2024 James Montenegro Carmela Bocanegra Crimson Hotel Filinvest City chroma hospitality

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