K-pop girl group BLACKPINK’s Lisa launched her own agency that will handle her individual activities.
On Feb. 8, Lisa posted a photo on Instagram to launch her own management company LLOUD.
“Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together,” according to Lisa who has 100 million followers on Instagram.
BLACKPINK's Lisa (Instagram)
The post has garnered more than one million likes as of this writing.
Last December, BLACKPINK members renewed their contracts with YG Entertainment for group activities but did not sign additional contracts for their individual activities.
“YG recently signed an extension contract for BLACKPINK's group activities and agreed not to proceed with a separate additional contract for individual activities. We will do our best to support BLACKPINK's activities, and we will cheer for the individual activities of the members with a warm heart,” YG Entertainment announced on Dec. 29.
This meant that BLACKPINK’s Jennie, Lisa, Jisoo and Rosé will only be under YG Entertainment for activities involving the group.
Lisa launched her own agency after Jennie, who established her own label, Odd Atelier, last year.
LLOUD
According to its website, LLOUD is an artist management company set “to create experiences that transcend genres and connect generations. Our core lies in relentless innovation and a commitment to authenticity. We're not just pushing boundaries; we're redefining them, crafting chart-topping and genre-defying music. Embrace the beginning of the LLOUD era with us.”
LISA
Lisa’s bio on the website stated, “Lisa, renowned as a member of BLACKPINK, transcends the group with her global impact in music and fashion.”
“Holding multiple Guinness World Records, LISA's achievements are unparalleled. She's the first female solo artist in K-pop to win 'Best K-pop Artist' at the MTV Music Video Awards and Europe Music Awards and the first to exceed a billion Spotify streams,” it added.
It said, “Continuously pushing boundaries, LISA's journey is a testament to her influence in the ever-evolving world of global entertainment.”
Here are the social media channels of LLOUD:
Instagram - https://www.instagram.com/wearelloud/
X - https://twitter.com/wearelloud
YouTube - https://www.youtube.com/@wearelloud
Facebook - https://www.facebook.com/wearelloud
TikTok - https://www.tiktok.com/@wearelloud
Official website - https://www.lloud.co/