Honda teaches road safety at the Rainforest Park
Honda and Pasig City hold first Road Safety Summit
By Inigo Roces

Honda Foundation, Inc. (HFI) and the Municipality of Pasig (Pasig City) collaborated for the first ever Road Safety Summit (RSS). This event aims to develop a road safety mindset and riding and driving proficiency among road users through partnerships with local government units (LGU).

Held in Pasig Rainforest Park, part of the program involves imparting practical road safety know–how to the community in an easy-to-understand and enjoyable learning approach. The fun-filled learning experience was participated by more than 500 road users comprising of motorcycle and automobile enthusiasts such as Riders’ club, LGU employees, Traffic enforcers, TODA, students, and families visiting the Pasig Rainforest Park that day.

The 2024 RSS follows in the footsteps of an event the Honda team conducted in 2019. Safety Riding Promotions were held within the vicinity of Pasig City Hall focusing on motorcycle riders. It was a successful event participated by riders, employees of Mayor’s Office, the public and selected Honda dealer partners; with various activities such as a road safety seminar, test ride and learn-to-ride, product display, vehicle safety features presentation, among others.

This time, through HFI, Honda welcomes the year 2024 with the first Road Safety Summit offering a wider activity coverage. This event showcased for the first time, not only Honda Motorcycles but display vehicle of the latest Honda cars with its safety and innovative technology, as well as its power products model line-up such as portable generator, tools for agriculture needs, etc.

Present at the event were HFI President and concurrent president of Honda Parts Manufacturing Corp. (HPMC), Seiji Fujimoto; HFI Board of Trustees headed by Honda Philippines, Inc. (HPI) President, Ms. Sayaka Arai-Hattori and Honda Trading Philippines Ecozone, Corp. (HTPE) President, Mr. Masanao Shikanai, Pasig Congressman Roman Romulo and Pasig City officials.
The Officials of Pasig City, spearheaded by Congressman Romulo expressed appreciation and support to HFI’s advocacies especially its program of instilling Road Safety mindset to every Pasigeños, with the utmost goal of protecting the lives of people in the community.

HFI is the Corporate Social Responsibility (CSR) arm of Honda companies in the Philippines, comprising of Honda Philippines, Inc. (manufacturer/distributor of motorcycles and power products), Honda Cars Philippines, Inc. (automobile products), Honda Parts Manufacturing, Inc. (manufacturer/ exporter) and Honda Trading Philippines Ecozone Corporation (storage/ warehousing).
As part of Honda’s global worldwide direction, a comprehensive road safety strategy through close collaborations with the government is essential to achieve the company’s goal of reducing the number of road crash fatalities involving Honda’s motorcycles and automobiles, with ultimate goal of zero traffic collision fatalities by 2050.