ADVERTISEMENT
Manila Bulletin devider Technews devider Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

Globe Group, local partners turn Lolo, Lola into #SeniorDigizens in digital inclusion push

Published Feb 7, 2024 10:26 am

At A Glance

  • Globe Group's "Teach Me How To Digi" #SeniorDigizen Learning Session reflects a commitment to digital inclusion, bringing together over 200 senior citizens for a half-day tech learning experience. The initiative aims to bridge the digital divide by empowering seniors with essential digital skills.
  • The event showcases collaboration among major tech and retail brands, the Quezon City government, the National Commission of Senior Citizens, and United Senior Citizens Party-list. Such partnerships emphasize the collective effort to support senior citizens in adapting to the digital era.
  • Ernest Cu, Globe Group President and CEO, emphasizes the importance of seniors acquiring digital skills, anticipating a future where many services will be fully digital. The learning sessions cover essential skills like creating a Gmail account, using smartphones, and navigating fintech platforms, addressing the digital literacy challenges faced by seniors.
  • Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group, articulates the goal of the #SeniorDigizens campaign — to make tech adoption simple and enjoyable for seniors. The event not only educates but also inspires a new generation of empowered seniors, ready to actively engage and connect in today's rapidly evolving digital environment. The inclusive approach ensures that seniors are not just consumers of technology but active participants in the tech-savvy society.

As part of its digital inclusion push, Globe Group recently held its "Teach Me How To Digi" #SeniorDigizen Learning Session, which gathered at least 200 senior citizens for half a day of enriching tech learning.

Active seniors .jpg
 

The event brought together some of the biggest brands in tech and retail, the Quezon City government, the National Commission of Senior Citizens, and United Senior Citizens Party-list. 

“It’s really very important that our senior citizens learn digital skills because in the future, a lot of services will truly become fully digital. We have to help the seniors overcome their fear. And I guarantee you that once you try it, it’s going to be as easy or much easier than the old manual way,” said Ernest Cu, Globe Group President and CEO. 

“As digitalization accelerates, tech adoption should be simple and easy for everyone, no matter the age. Technology should not be intimidating or difficult for our seniors, and they should be able to enjoy its benefits. The goal of our #SeniorDigizens campaign is to equip them with knowledge that will help them adopt new tech and apps that address their day-to-day pain points,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group. 

Globe Business - YCC.jpg
Yoly Crisanto, Chief Sustainability and Corporate Communications Officer of the Globe Group,
speaks at the “Teach Me How To Digi” Learning Session for Senior Digizens at the SM North
Sky Dome, January 25, 2024.

The event featured learning sessions on digital skills: How to create a Gmail account to be facilitated by Google, a 101 course on using smartphones via Globe, and sessions on using fintech platform GCash and telehealth service KonsultaMD. 

 Apart from hosting the event at Sky Dome, retail giant SM allowed participants to join the Super Grannies Club (SGC), the grandest Facebook community for seasoned individuals. Meanwhile, SMAC’s loyalty program sponsored the event in SM Malls, as it is one with Globe in giving importance and joy to senior citizens. 

“We are happy to support Globe in bringing to fruition our shared vision of digitalizing seniors. SM has long given seniors priority in our initiatives, and so our partnership with Globe for the #SeniorDigizens campaign is natural and seamless,” said Jay Beltran, Head of Sales and Marketing, Digital Advantage Corporation (DAC).

Globe Business -VIPs #SeniorDigizens.jpg

 

The Quezon City government brought a delegation of senior citizens to the event and provided crucial logistics support. 

“The city government of Quezon City is proud to partner with Globe in this undertaking. In QC, we give our seniors top priority in terms of public services to help them live their sunset years as active and productive members of society. This project is key in helping them transition into a digital life and help them enjoy the benefits of modern technology,” said Quezon City Mayor Joy Belmonte. 

At the event, Globe also awarded 25 winners of its “Teach Me How to Digi” TikTok contest with prizes worth P25,000. 

"We are excited to help our senior citizens take their first steps into the digital world, ensuring they are not left behind in this fast-paced digital era. This event is our commitment to ensuring that they are not just consumers of technology but actively engaged in the evolving tech-savvy society,” said Liza Reyes, Public Relations and Communications Strategy Head at the Globe Group. 

 

Liza Reyes.jpeg
Liza Reyes, Head of Public Relations and Communications Strategy at Globe

Globe’s #SeniorDigizens campaign promises not only to educate but also inspire a new generation of empowered seniors, ready to engage and connect in today's rapidly evolving digital environment.

 

To learn more about Globe, visit www.globe.com.ph

ADVERTISEMENT
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1561_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1562_widget.title }}

{{ item.title }}
.most-popular .layout-ratio{ padding-bottom: 79.13%; } @media (min-width: 768px) and (max-width: 1024px) { .widget-title { font-size: 15px !important; } }

{{ articles_filter_1563_widget.title }}

{{ item.title }}

{{ articles_filter_1564_widget.title }}

{{ item.title }}
.mb-article-details { position: relative; } .mb-article-details .article-body-preview, .mb-article-details .article-body-summary{ font-size: 17px; line-height: 30px; font-family: "Libre Caslon Text", serif; color: #000; } .mb-article-details .article-body-preview iframe , .mb-article-details .article-body-summary iframe{ width: 100%; margin: auto; } .read-more-background { background: linear-gradient(180deg, color(display-p3 1.000 1.000 1.000 / 0) 13.75%, color(display-p3 1.000 1.000 1.000 / 0.8) 30.79%, color(display-p3 1.000 1.000 1.000) 72.5%); position: absolute; height: 200px; width: 100%; bottom: 0; display: flex; justify-content: center; align-items: center; padding: 0; } .read-more-background a{ color: #000; } .read-more-btn { padding: 17px 45px; font-family: Inter; font-weight: 700; font-size: 18px; line-height: 16px; text-align: center; vertical-align: middle; border: 1px solid black; background-color: white; } .hidden { display: none; }
function initializeAllSwipers() { // Get all hidden inputs with cms_article_id document.querySelectorAll('[id^="cms_article_id_"]').forEach(function (input) { const cmsArticleId = input.value; const articleSelector = '#article-' + cmsArticleId + ' .body_images'; const swiperElement = document.querySelector(articleSelector); if (swiperElement && !swiperElement.classList.contains('swiper-initialized')) { new Swiper(articleSelector, { loop: true, pagination: false, navigation: { nextEl: '#article-' + cmsArticleId + ' .swiper-button-next', prevEl: '#article-' + cmsArticleId + ' .swiper-button-prev', }, }); } }); } setTimeout(initializeAllSwipers, 3000); const intersectionObserver = new IntersectionObserver( (entries) => { entries.forEach((entry) => { if (entry.isIntersecting) { const newUrl = entry.target.getAttribute("data-url"); if (newUrl) { history.pushState(null, null, newUrl); let article = entry.target; // Extract metadata const author = article.querySelector('.author-section').textContent.replace('By', '').trim(); const section = article.querySelector('.section-info ').textContent.replace(' ', ' '); const title = article.querySelector('.article-title h1').textContent; // Parse URL for Chartbeat path format const parsedUrl = new URL(newUrl, window.location.origin); const cleanUrl = parsedUrl.host + parsedUrl.pathname; // Update Chartbeat configuration if (typeof window._sf_async_config !== 'undefined') { window._sf_async_config.path = cleanUrl; window._sf_async_config.sections = section; window._sf_async_config.authors = author; } // Track virtual page view with Chartbeat if (typeof pSUPERFLY !== 'undefined' && typeof pSUPERFLY.virtualPage === 'function') { try { pSUPERFLY.virtualPage({ path: cleanUrl, title: title, sections: section, authors: author }); } catch (error) { console.error('ping error', error); } } // Optional: Update document title if (title && title !== document.title) { document.title = title; } } } }); }, { threshold: 0.1 } ); function showArticleBody(button) { const article = button.closest("article"); const summary = article.querySelector(".article-body-summary"); const body = article.querySelector(".article-body-preview"); const readMoreSection = article.querySelector(".read-more-background"); // Hide summary and read-more section summary.style.display = "none"; readMoreSection.style.display = "none"; // Show the full article body body.classList.remove("hidden"); } document.addEventListener("DOMContentLoaded", () => { let loadCount = 0; // Track how many times articles are loaded const offset = [1, 2, 3, 4, 5, 6, 7, 8, 9, 10]; // Offset values const currentUrl = window.location.pathname.substring(1); let isLoading = false; // Prevent multiple calls if (!currentUrl) { console.log("Current URL is invalid."); return; } const sentinel = document.getElementById("load-more-sentinel"); if (!sentinel) { console.log("Sentinel element not found."); return; } function isSentinelVisible() { const rect = sentinel.getBoundingClientRect(); return ( rect.top < window.innerHeight && rect.bottom >= 0 ); } function onScroll() { if (isLoading) return; if (isSentinelVisible()) { if (loadCount >= offset.length) { console.log("Maximum load attempts reached."); window.removeEventListener("scroll", onScroll); return; } isLoading = true; const currentOffset = offset[loadCount]; window.loadMoreItems().then(() => { let article = document.querySelector('#widget_1690 > div:nth-last-of-type(2) article'); intersectionObserver.observe(article) loadCount++; }).catch(error => { console.error("Error loading more items:", error); }).finally(() => { isLoading = false; }); } } window.addEventListener("scroll", onScroll); });
Join Our Newsletters

Sign up by email to receive news.

© 2025 Manila Bulletin The Nation's Leading Newspaper. All Rights Reserved.