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Jollibee opens first Michigan branch

Business | The Stock Market

Jollibee opens first Michigan branch

By James A. Loyola

Jollibee Foods Corporation has opened its first Jollibee store in Michigan, the 14th US state that the firm has reached in the market since it started its aggressive global expansion effort.

MAP Jollibee CEO.jpg — Jollibee Group President Ernesto Tanmantiong

“We are thrilled to be opening our first store in the state of Michigan, an important milestone in Jollibee’s accelerated North America growth strategy,” said Jollibee Group President and CEO Ernesto Tanmantiong.

He noted that “as the 10th largest U.S. state in terms of population, there is a huge opportunity for Jollibee to grow and thrive with the local communities in Michigan. We’re excited to introduce the residents of Michigan to Chickenjoy and the Jollibee experience.”

jollibee michigan1.jpg — FIRST IN MICHIGAN. Despite sub-zero weather in Sterling Heights, Detroiters flocked to witness the opening of Jollibee’s first location in the state of Michigan.

The milestone Jollibee branch is located at 44935 Woodridge Drive, in front of the Lakeside Mall in the city of Detroit–Michigan’s first capital city.

While it had to cease dine-in services earlier than expected due to the bad weather, Jollibee Sterling Heights still exceeded its opening-day sales target, boosted by hundreds of Detroiters who ordered through the store’s double-lane drive-thru.

“Despite the intense cold on the day of our opening, local Detroiters still came in droves to have a taste of our Jollibee favorites. We are truly grateful for their love and support,” said Jollibee North America President Maribeth Dela Cruz.

She added that “we look forward to seeing both familiar faces and first-time customers at our first Michigan location in the close-knit Sterling Heights community, where we can’t wait to create many new joyful moments for those who call the Detroit area home.”

Jollibee’s expansion in the market forms part of the Jollibee Group’s overall vision to be one of the top five restaurant companies in the world.

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Ernesto Tanmantiong Jollibee Foods Corporation

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