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Manila Bulletin devider Philippines devider National devider DOT revives prestigious PH Tourism Awards

DOT revives prestigious PH Tourism Awards

Published Feb 3, 2024 06:16 am
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(DOT PHOTO)

In a bid to recognize and honor excellence within the tourism industry, the Department of Tourism (DOT) officially relaunched the prestigious Philippine Tourism Awards (PTA) on Friday, Feb. 2.

The tourism department said the PTA seeks to celebrate outstanding contributions from industry stakeholders, institutions, and partners while fostering healthy competition and promoting overall industry excellence.

During the launch ceremony at the Philippine International Convention Center (PICC) in Pasay City, Tourism Secretary Christina G. Frasco announced the revival of the prestigious PTA, emphasizing its role in elevating the status of tourism in the country.

"By reviving this program that recognizes the work of our partners in the tourism industry, we foster the improvement of the quality of tourism services across the country,” said Frasco.

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(DOT PHOTO)

The Philippine Tourism Awards, envisioned as the highest accolade in Philippine Tourism, replaces the former Kasama sa Lakbay Kaunlaran ng Bayan (KALAKBAY) Awards and Tourism Star Philippines.

The DOT chief highlighted the program's significance in paying tribute to the past while acknowledging current and future achievements in the tourism sector.

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(DOT PHOTO)

Categories and Recognition

The inaugural Philippine Tourism Awards will feature two major categories: the Philippine Tourism Pillar Awards and the Philippine Tourism Industry Awards. As part of the DOT's 50th founding anniversary celebration, the Pillar Awards will honor pioneers and institutions with a continuous impact on Philippine tourism for 50 years or more.

In contrast, the Industry Awards will be a periodic recognition program covering private and public sectors contributing to the development and promotion of Philippine tourism. The categories include institutional, individual, tourism products, media, and special awards.

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(DOT PHOTO)

Frasco highlighted the program's inclusivity, spreading recognition beyond Manila to regional and national levels. The awards aim to equalize opportunities for emerging destinations, acknowledging community-based tourism initiatives that may not be as grand but are equally commendable, the agency said.

“Notably, these awards will not be just in Manila. We are spreading the good news of recognizing our partners in all our regions in the country, by making the awards both regional and national,” the DOT chief said.

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(DOT PHOTO)

Sustainability Practices and Collaboration

Highlighting the importance of inclusivity, Frasco stressed the DOT's commitment to recognizing tourism best practices at the grassroots level.

The set of standards introduced by the DOT seeks to strengthen partnerships with local government units (LGUs) and uplift emerging and lesser-known destinations.

The Tourism chief expressed gratitude to partners from both the public and private sectors for their continuous support, emphasizing the role of recognition and acknowledgment in building brand confidence.

As the DOT celebrates its 50th anniversary, the Philippine Tourism Awards sets the stage for a new era of recognizing and promoting excellence in the vibrant tourism landscape of the Philippines

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