The Philippine Creative Industries Development Council (PCIDC) has set in motion the country's goal of becoming a premiere creative hub in Asia by 2030 through the approval of the Philippine Creative Industries Development Plan (PCIDP) framework.
The Council, headed by Trade Secretary Alfredo E. Pascual, approved the PCIDP framework on Feb. 21 during its third regular meeting.
Adhering to the principles of the Philippine Creative Industries Development Act (PCIDA), the PCIDP will serve as the country’s roadmap that states the strategies, goals, and targets to be reached by 2030.
According to Section 8 of PCIDA, the Plan must outline areas for strategic investments in the creative industries to enable micro, small and medium enterprises (MSMEs) to compete in the global market and scale their businesses; and include financial assistance programs, investments schemes, loan programs, and guarantees for MSMEs in the creative industries.
Aside from having programs that foster capacities and talents of homegrown artisans and creative sector players in the country at par with international standards, the law also mandates the inclusion of a strong intellectual property (IP) ecosystem and a digital acceleration plan.
To ensure the implementation of the Plan, the PCIDC also endorsed the nominees for its private sector representatives in the domains of Creative Services, Design, Publishing and Printed Media, Performing Arts, and Audiovisual Media to President Ferdinand Marcos Jr.
For other domains like Cultural Sites, Digital Interactive Media, Traditional Cultural Expressions, and Visual Arts, the endorsement period will be extended for another month.
"These pivotal decisions empower the DTI to harness the creativity and innovation within our diverse industries, bringing us closer to our vision of becoming Asia’s premier creative hub by 2030," said Pascual.
“Completing the membership of the PCIDC harnesses the diverse talents and perspectives of the private sector, which is necessary to propel our creative industries towards innovation, growth, and global recognition,” added Undersecretary Rafaelita M. Aldaba.
The PCIDC is composed of 19 members including 10 ex officio members from government and nine regular members from the private sector.