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Manila Bulletin devider Entertainment devider Former Miss Grand Philippines Samantha Panlilio of Fridays Boracay launches philanthropic initiative

Former Miss Grand Philippines Samantha Panlilio of Fridays Boracay launches philanthropic initiative

Published Feb 24, 2024 10:12 am

At A Glance

  • Friday's Hotels & Resorts and Boulevard Holdings Inc. are dedicated to a comprehensive social responsibility program. 

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Fridays Boracay recently launched a philanthropic initiative spearheaded by Chief Operating Officer and former Miss Grand Philippines Samantha Panlilio in collaboration with the Local Municipality Office led by Mayor Floribar Bautista and Vice Mayor Carlos F. Cawaling.

The initiative aligns closely with the Municipal Social Workers Development Office, as they work together to extend utmost support to those adversely affected by the recent fires on the island, occurring in Sitio Pinaungon last December 2023 and Vargas Compounds in January 2024. The fires impacted a total of 76 households.

Fridays Boracay has committed to contributing to the immediate relief efforts by pledging various resort items held in stock, including assorted ready-to-wear linens and towels, 10 televisions, and 40 mini refrigerators. These items are intended to be utilized by those affected by the fires and to aid in the recovery process.

Known for being the most iconic resort on Station 1, Fridays Boracay is popular for upholding authentic Filipino design and hospitality. It is currently closed to the public for a transformative journey and is set to re-open sometime in 2026 as the all-new Fridays Boracay, A Radisson Collection Resort.

As construction of the new hotel is underway, Fridays Hotels & Resorts, as well as Boulevard Holdings Inc., remains steadfast in its commitment to supporting the local community of Boracay in collaboration with the Local Municipality of Malay, Aklan.

Friday's Hotels & Resorts and Boulevard Holdings Inc. are dedicated to a comprehensive social responsibility program. The action plan is designed to provide prompt assistance and support to those affected by unfortunate incidents and calamities happening within local communities.

It collaborates with and assists local municipalities and non-governmental organizations (NGOs). This commitment accentuates the organization's overarching goal of making a positive impact on the well-being of the communities it serves.

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