K-pop girl group Le Sserafim sold over 780,000 copies of their new album “Easy,” which marked their comeback.
Le Sserafim, composed of Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae, released their third mini-album on Feb. 19 fronted by the track “Easy,” which is rooted in the trap genre.
Le Sserafim during their media showcase for the "Easy" album on Feb. 19 (Source Music)
According to Korea’s Hanteo Chart, “Easy” sold a total of 783,358 copies on the first day of release on Feb. 19.
With this, Le Sserafim ranked first on Hanteo’s daily physical album chart with “Easy” getting a physical record index (PRI) score of 885,350.
Hanteo Chart uses the PRI to rank albums, which is a combination of total copies sold and album price.
Other songs in the album are “Good Bones,” characterized by a hard rock sound, “Swan Song,” boasting a soft melody, “Smart”, featuring a groovy feel, and “We got so much”, filled with captivating vocals.
In continuation from the albums “Fearless,” “Antifragile” and “Unforgiven,” the new album also draws from Le Sserafim’s genuine thoughts and emotions.
All the members contributed to the songwriting process, further enhancing the authenticity of the album's theme surrounding anxiety and vulnerability beneath a confident exterior.
Le Sserafim during their media showcase for the "Easy" album on Feb. 19 (Source Music)
Through the main track “Easy,” Le Sserafim declare their determination to pave their own path and “make it look easy” through unmeasurable hard work and effort in the face of hardships. Their performance for the single is particularly highlighted in the music video, which was also released on Feb. 19 through the HYBE Labels’ YouTube channel.
The music video was shot in Los Angeles and directed by director and choreographer Nina McNeely, who has worked with global artists like Doja Cat and The Weeknd.
The "Easy" music video has garnered 18.38 million views on YouTube as of this writing since its release on Feb. 19.
During their media showcase on Feb. 19, Le Sserafim members were asked about their expectations about their new album.
“This song we really like and we are very lucky to be able to be promoting our album with a lot of wonderful artists at the same time and there are going to be a lot of things to learn from them so I’m looking forward to promoting this new album,” said Kazuha.
She added, “Numbers are important but what’s more important to us is to what we have prepared for our fans and listeners as well as we could. That is our biggest goal.”
‘Meanwhile, Le Sserafim will be performing at the Coachella Valley Music and Arts Festival on April 13 and 20. They distinguished themselves as the fastest-invited Korean act to perform at the festival, securing a spot on the lineup just a year and a half after their debut.
Chaewon said, “We are very fortunate to perform at Coachella because in the past there was a day we were blown away by BLACKPINK’s performance at Coachella. It was a dream stage for us. It feels so surreal having this opportunity come around like this.”
According to Sakura, “When our Coachella stage was finalized, we were very happy about that but we know we have a lot of very high expectations to live up to. That is why we are pouring our everything into the prep for the stage.”
Here is Hanteo Chart’s daily physical album chart for Feb. 19 ranked based on the physical record index scores:
1. Le Sserafim - Easy - 783,358 (total copies sold) / 885,350 (physical record index)
2. Cha Eun-woo - Entity - 42,202 / 59,083
3. TEN - Ten - 21,738 / 23,825
4. N.Ssign - Happy & - 22,227 / 20,437
5. TWS - Sparkling Blue - 3,794 / 4,005
6. AIMERS - Somebody - 2,213 / 2,649
7. Kim Jae-hwan - PonyTail - 989 / 890
8. Seventeen - Seventeenth Heaven - 864 / 879
9. IVE - I’VE MINE - 529 / 553
10. Seventeen - FML - 506 / 539
11. Seventeen - Face the Sun - 611 / 513
12. (G)I-DLE - 2 - 489 / 510
13. ENHYPEN - Orange Blood - 454 / 468
14. Tomorrow X Together - Minisode 1: Blue Hour - 394 / 433
15. Riize - Get A Guitar - 382 / 382
16. Stray Kids - 樂-STAR -370 / 349
17. ZeroBaseOne - Melting Point - 310 / 344
18. Tomorrow X Together - The Name Chapter: Freefall - 350 / 335
19. BTS’ Jungkook - Golden - 264 / 326
20. NCT 127 - Be There For Me - 298 / 294