Exploring the Pearl of the Orient

A night of Philippine tourism in Tokyo


At a glance

  • The celebration of Filipino culture, cuisine, and hospitality served as a powerful reminder of the Philippines’ status as a gem waiting to be discovered.


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CULTURAL SHOWCASE Beyond the sights, the country's rich cultural heritage is a major come on for travelers

On the. evening of February 12, against the backdrop of Tokyo’s Imperial Hotel, the Philippines shone brightly as it hosted Tourism Night. The event, hosted by the Philippine government, served as a captivating showcase of the country’s allure as a premier tourist destination, especially for Japanese travelers.

 

At the heart of the event was the introduction of the Bisita Be My Guest (BBMG) program, a groundbreaking initiative designed to encourage the Filipino diaspora to become ambassadors of Philippine tourism. This innovative program incentivizes Filipinos to invite foreign friends to visit the country, thereby promoting tourism and fostering cultural exchange.
“We invite you to share the beauty and warmth of the Philippines with your friends from around the world,” said Philippine Ambassador Mylene Garcia-Albano. “As you embark on this exciting journey, we encourage you to introduce the unique wonders of our country to your friends—from breathtaking beaches and vibrant festivals to the rich cultural heritage and warm hospitality that define our nation.”
 

Tourism attaché Neil Ballesteros also took center stage to discuss the details of the BBMG program and highlight the unique attractions and experiences that await visitors. Throughout the evening, guests were treated to a feast for the senses, with cultural performances showcasing vibrant traditions and diverse heritage. From colorful dances to soulful music, each performance was a preview of what
awaits in our shores.
Filipino cuisine was also served to guests. From classic favorites like afritada and desserts like turon, our gastronomic delights wowed the palates of all in attendance. A quiz and raffle drew guests into the spirit of the evening, offering them the chance to win a variety of prizes, including hotel stays and flights to the Philippines. These enticing offerings further underscored the appeal of the country as a top-tier tourist destination.

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MANILA HERE THEY COME Ambassador Mylene Garcia-Albano at the Philippine Tourism Night with a representative from Philippine Airlines and the winner of a roundtrip ticket to Manila


The event was a success—through its celebration of Filipino culture, cuisine, and hospitality, it served as a powerful reminder of the Philippines’ status as a gem waiting to be discovered by even more travelers from around the world. The event also fostered closer ties with Japan. 

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FASHIONABLE GUESTS New Zealand Ambassador Peter Kell (middle) poses with (from left) journalist Yoko Matsuda, Makati City head of international relations Ichii Yabut, Japanese Embassy DCM Ken Matsuda, Gambia Hon. Con. Agnes Huibonhoa,and Papal Nuncio to the Philippines Archbishop Charles John Brown

New Zealand Embassy commemorates Waitangi Day in Manila
During my quick trip to Manila last week, I had the opportunity to attend the New Zealand Embassy in Manila’s celebration of Waitangi Day, an event steeped in historical significance for New Zealanders. The event, held at Fairmont Makati on Feb. 6, brought together esteemed guests from various Philippine government agencies, members of the diplomatic corps, development partners, and community members to honor and reflect on Waitangi Day’s significance. Waitangi Day marks the signing of the Treaty of Waitangi on Feb. 6, 1840, in New Zealand’s North Island.
 

This treaty, signed between the indigenous Māori people and the British Crown, stands as New Zealand’s founding document, embodying
principles of unity, equality, and mutual respect. “It is a chance for all peoples in Aotearoa New Zealand to reflect on the journey we have taken as a nation since that day 184 years ago—the challenges, the opportunities, the mis-steps, the strides forward. In short, the good, the bad, the ugly,”said New Zealand’s Ambassador Peter Kell. “It is also an opportunity for us to reflect on relations between the Philippines and Aotearoa New Zealand—two partners that share not only a history of diplomatic relations but also a commitment to building bridges of friendship and understanding.”
 

Ambassador Kell also underscored New Zealand’s commitment to its relationship with the country, rooted in the principles espoused by Waitangi Day. He emphasized the shared values of unity and respect that underpin the bilateral relations between the two nations, with 100,000 Filipinos calling New Zealand home and fostering people-to-people relations. The celebration featured cultural performances, including traditional Māori songs, showcasing the rich heritage of Aotearoa. Ambassador Kell and guests joined in singing "Pokarekare Ana (Stormy are the waters)," symbolizing unity and solidarity. Undersecretary Jesus “Gary” Domingo, representing the Philippine government, commended the contributions of the Filipino community in New Zealand and expressed appreciation for the warm welcome extended to them. He reaffirmed the country’s commitment to strengthening bilateral relations with New Zealand.
 

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WAITANGI DAY NZ Ambassador Peter Kell addresses his guests during the event


The event concluded with Ambassador Kell expressing his gratitude in Filipino, reflecting on his tenure in the country, which ends next month. “I save the last word in Filipino for the Filipino people: Sa mga mamamayan ng Pilipinas, nakatayo sa inyong harapan ang inyong abang lingkod upang lalo pang palakasin ang ugnayan ng New Zealand at Pilipinas. Sa nakalipas na apat na taon ko dito, naramdaman ko ang mainit na pagtanggap sa akin. Nakita ko ang kagandahan ng yamang lupa at dagat ng Pilipinas, kagandahan ng wikang pambansa, at ang kabutihang loob ng mga Pilipino—grabe, sagad to the bones! (For Filipinos, standing before you is someone who serves to strengthen the relationship of New Zealand and the Philippines. In the past four years, I have felt the warmth of your welcome. I have seen the beauty of your land and sea, the beauty of your language, and the goodness of your heart—wow, seeps to the bones!)”
 

Throughout Ambassador Kell’s tenure, Philippines-New Zealand relations flourished, driven by his dedication to actively seek out opportunities for further cooperation between the two countries. Just as the enduring bonds of friendship between the two countries persist, so does the ambassador hold fond memories of his time in Manila. “Sa tuwing tinatanong ako ng aking mga katrabaho, para kanino ka bumabangon? Lagi kong sinasabi, syempre, para sa inyong lahat. Hiram lang ang buhay natin, dapat punuin natin ito ng saya. Muli, umaasa akong magkikita kita din tayo ulit. Mabuhay ang Pilipinas! Mabuhay ang Aotearoa New Zealand! (Everytime I am asked by co-workers, why do you get up in the morning? I always say, of course, I have to do this for everyone. We live on borrowed time, so we must fill this life with joy. Again, I hope we see each other again. Long live the Philippines! Long live Aotearoa New Zealand!)”