BDO Unibank Inc., the financial services arm of the SM Group, has recently bagged 10 Anvil and Quill Awards for excellence in its public relations campaigns.
In a statement, the bank said it received three Silver Anvil Awards from the Public Relations Society of the Philippines (PRSP) and seven Quill Awards of Merit from the International Association of Business Communicators (IABC) Philippines.
The Anvil and Quill Awards are two of the most prestigious honors a company can get for effective public relations and strategic business communications in the country.

At the Anvil Awards, BDO received recognition for The All-out Fight against Online Scams (PR Programs, Best Use of Social Media category), BDO Life's Plan B Initiative (PR Tools, Multimedia category), and BDO's The Wayfinder (PR Tools, Publication category).
With the number of Filipinos on Facebook, BDO released content to expose and educate followers on panic-inducing tactics used by scammers to trick and steal money from online bank accounts.
In support of its life insurance subsidiary, BDO Life Assurance Company, Inc. (BDO Life), the bank enhanced awareness on the value of having a Plan B in the form of life insurance through content partnerships and materials used across various platforms including print, social media, and podcasts.

Meanwhile it is the second time that BDO’s official newsletter was recognized for not only keeping employees abreast of company developments, but also engaged as the bank’s brand ambassadors.
BDO programs that got Quill Awards were those that combatted online scammers; finding ways for meaningful careers; strengthening the bank’s sustainability culture; financial inclusion for the unserved and underserved; financial education for fisher folks; enhancing investor trust; and empowering investors.