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Manila Bulletin devider Technews devider Acer's Jason Chen advocates for sustainability as business strategy

Acer's Jason Chen advocates for sustainability as business strategy

With initiatives in renewable energy, eco-friendly product lines, and cybersecurity for sustainability, Acer is setting new industry benchmarks for environmental stewardship and innovation

Published Feb 15, 2024 01:28 am

At A Glance

  • Jason Chen, as the Chairman and CEO of Acer, is at the forefront of integrating sustainability with business growth. Under his leadership, Acer aims to utilize 100% renewable energy by 2035, emphasizing the role of technology in creating a sustainable future. This vision includes the development of eco-conscious practices that align with business operations, highlighting the potential of "conscious technology" to positively impact the environment.
  • Chen advocates for reducing Acer's environmental impact through various initiatives. These include using recycled materials in products, improving energy efficiency, and investing in renewable energy sources. Acer's approach to sustainability encompasses the entire product lifecycle, from design to disposal, emphasizing durable products, repairability, and recycling programs.
  • Acer's sustainability efforts extend beyond internal practices to involve suppliers, partners, and customers in a broader sustainability mission. Chen emphasizes the importance of collaborative efforts to enhance sustainable practices across the value chain, demonstrating a holistic approach to addressing environmental challenges.
  • Under Chen's guidance, Acer is branching into new sectors such as mobility, healthcare, and AI, showcasing the company's innovative spirit and adaptability. Notably, Acer's AI-powered bone density scanner represents a significant advancement in healthcare technology, approved by the Taiwan FDA, illustrating the company's contribution to medical science.
  • Chen links cybersecurity directly with environmental responsibility, highlighting the importance of robust security measures in ensuring the long-term sustainability of businesses, particularly MSMEs. Acer's commitment to protecting against cyber threats underlines the broader understanding of sustainability that includes economic stability and security as foundational to environmental efforts.

Jason Chen, Chairman and CEO of Acer, advocates for integrating sustainability and business opportunities. He believes that companies can play a significant role in addressing climate change while simultaneously unlocking new avenues for growth and innovation.

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Under Jason Chen's visionary leadership, Acer is redefining the role of technology in fostering a sustainable future. As Chairman and CEO, Chen champions integrating eco-conscious practices with business growth, propelling Acer towards achieving 100% renewable energy by 2035.

Chen's vision for "conscious technology"  underscores the importance of developing technology that empowers individuals and contributes positively to the environment. He believes that businesses can achieve this by focusing on three key areas:

Reducing their environmental footprint: This includes initiatives such as using recycled materials in products, improving energy efficiency, and investing in renewable energy sources.

Developing sustainable products and services means designing products with longer lifespans, more accessible repair options, and end-of-life recycling programs. It also involves providing services that promote sustainability, such as cloud computing solutions that reduce energy consumption.

Engaging stakeholders in sustainability efforts includes collaborating with suppliers, partners, and customers to promote sustainable practices throughout the value chain.

Acer has already implemented its "Conscious Technology" vision in several concrete steps. The company has been investing heavily in renewable energy to achieve 100% renewable energy usage by 2035. Additionally, Acer has introduced a range of eco-friendly products, such as laptops made from recycled materials and packaging that is 90% recyclable.

In an interview with MB Technews, Chen emphasized the significant impact of Acer's message on sustainability. Chen shared that sustainability should be seen not as a mere cost factor but as a vital opportunity for companies to distinguish themselves and foster long-term value.

Chen conveyed several key insights. He urged for an accelerated adoption of renewable energy to combat climate change, a consequence of global warming. Chen positioned Environmental, Social, and Governance (ESG) considerations as opportunities for business growth rather than burdensome costs. He emphasized the critical role of technology in shaping a better, more sustainable future while highlighting the responsibility of its use.

When I asked him what he is most proud of when it comes to Acer's sustainability initiatives and achievements, Chen beamed with pride when he discussed the company's extensive use of recycled materials. He emphasized the significant environmental impact of Acer's packaging, which is now 90% recyclable. This translates to a significant reduction in waste and resource consumption, setting a new standard for sustainable packaging practices in the industry.

Chen further highlighted the vital link between cybersecurity and environmental responsibility. He pointed out that 43% of cyberattacks target Micro, Small, and Medium-Sized Enterprises (MSMEs), and 60% of these businesses collapse due to ransomware. Acer firmly believes that robust cybersecurity is essential for long-term sustainability, and its commitment to protecting businesses from cyber threats reflects this belief.

He also expressed immense pride in Acer's diversification into new industries beyond its traditional PC roots. He lauded the company's success in penetrating mobility, healthcare, and Artificial Intelligence (AI) sectors. Acer's expansion into these diverse fields demonstrates its agility and adaptability in the ever-evolving technological landscape.

Another key area of focus for Acer is the innovative application of AI in healthcare. Chen shared with the media a groundbreaking AI-powered bone density scanner, which offers an extra layer of functionality compared to traditional X-rays. This technology has already received approval from the Taiwan FDA, paving the way for its widespread adoption in healthcare settings.

Acer actively participated in climate action and sustainable development discussions, sharing its expertise and collaborating with stakeholders to drive positive change. Acer's unwavering dedication to environmental responsibility and its embrace of cutting-edge technology position it as a true leader in the tech industry, paving the way for a more sustainable and innovative future.

Chen's leadership and commitment to sustainability are inspiring others to take action. His message is clear: the time for delay is over. We must all work together to create a more sustainable future for our planet.

Acer's participation in sustainability was a significant step forward in the fight against climate change. The tech giant has demonstrated that businesses can be a powerful force for good, inspiring others to follow suit. We must all take action to address climate change, and together, we can create a more sustainable future for future generations. As Jason Chen, the Chairman and CEO of Acer, said: "Yes, we can do it."

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