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Manila Bulletin devider Business devider Trade & Industry devider Isuzu PH retains dominance in truck segment

Isuzu PH retains dominance in truck segment

Published Feb 1, 2024 11:00 am

Isuzu Philippines Corporation (IPC), the nation’s leading provider of trucks, announced it has maintained last year the number one position in the truck segment for 24 consecutive years, cornering 43 percent market share. 


IPC President Tetsuya Fujita reported that in 2023, IPC secured a ”Triple Crown” finish topping all truck categories from CAT III, IV and V. 

Based on data from the Chamber of Automotive Manufacturers of the Philippines Inc.  and the Truck Manufacturers Association Inc., IPC sold a total of 4,838 units or 43 percent of truck market share, based on the combined report from the
 

"Maintaining our leadership position in the truck segment for 24 consecutive years is a testament to our dedication to delivering not just quality commercial vehicles, but also comprehensive business solutions," said Fujita. "Our customers' satisfaction and trust are at the core of what we do, together with our dealer network we are committed to continuing our tradition of excellence in the years to come,” he added.
 

Specifically, IPC led the market with 3,034 units of Category III light-duty trucks, 1,407 units of Category IV medium-duty trucks, and 397 units of Category V heavy-duty trucks. This achievement not only cements IPC’s dominance in the truck segment but also showcases its comprehensive range of business solutions tailored to meet the diverse needs of Filipino entrepreneurs and business owners nationwide.
 

Fujita attributed IPC's success on the foundation of its renowned durability and reliability for each vehicle they produced to withstand the demands of various business operations. 
 

IPC is also backed by its strong nationwide dealer network in setting  industry standards with its exceptional aftersales service. 
 

The truck company further reaffirmed its commitment to innovation, sustainability, and customer service, with the aim of further strengthening its position as the leading truck manufacturer in the country.
 

“Isuzu Philippines Corporation remains dedicated to contributing to the growth and success of businesses across the Philippines,” he said.  
 

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Isuzu Philippines Corp. (IPC)
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