Climate change is among the greatest challenges confronting the human race at this point in history.
But while the situation seems dire—with the growing possibility that the catastrophic effects of climate change could be irreversible by 2030—all is not lost.
Indeed, there are many ways that we can all make a difference and significantly contribute to controlling global warming that leads to an increase in widespread flooding, extreme heat, drought, and poverty.
One of the easiest ways to do just that is to make better purchasing decisions.
By using the power of the wallet, consumers will be able to reward those brands such as Allbirds, a shoe brand from New Zealand and the U.S.A that is doing more than its fair share to help Mother Nature.
The fashion industry has been identified among those that contribute to global warming, with studies showing that it dumps 2.1 billion tons of carbon dioxide into the earth’s atmosphere every year due to the industry's reliance on fossil fuels.
Allbirds, however, has decided to reduce its use of fossil fuels to the bare minimum by pivoting toward the use of natural materials that are abundant in its native New Zealand, namely wool, tree fibers, sugarcane, and Trino and TrinoXO, a hybrid made from Merino wool and eucalyptus tree fibers.
These materials are used to create products such as the Wool Runner and Tree Runner of its casual Lifestyle line to its more rugged Tree Dasher and Trail Runner of its Performance line.
These are steps that conform with Allbirds’ three-pronged approach to driving its emissions to zero by 2030. Under its game plan, it commits to measure emissions, reduce its footprint, and work with value-aligned companies that support the removal of carbon emissions from the atmosphere.
Allbirds holds itself accountable in its mission to lower its carbon footprint by tracking its emissions in five different areas namely materials, manufacturing, transportation, product use, and end of life.
The company measures and studies its energy consumption in each of these areas to further find out more ways to lower its negative impact to the environment.
Allbirds has also identified investing in regenerative agriculture, using renewable materials, and being responsible in the use of energy as ways to drive carbon reductions.
Regenerative agriculture and renewable materials go hand in hand for Allbirds as a healthy farm avoids modern agricultural practices such as fertilizer and pesticide use that destroy our food and fiber systems.
Allbirds’ healthy farms produce the materials needed to eradicate and replace petroleum-based synthetic materials.
While the goal of the company is to go near zero in time, it’s not there yet and while the goals are still being reached, Allbirds supports other projects that have the same values.
One such project that Allbirds supports is the Argentina Wool Improved Grazing Project which helps wool growers to transition to regenerative farming practices.
All these are part of the goal of Allbirds Flight Plan that the company launched in 2021 which has two goals: cutting its carbon footprint by half by the end of 2025 and going near zero by 2030.
Is Allbirds aiming too high? Perhaps. It says something, however, that the company had a 22 percent drop in its carbon footprint in 2023 and it is closing in on its 2025 goal.
While there could be bigger ways to help the environment, why not start small as an individual with buying these shoes.
Indeed, as it embraces its sustainability journey, Allbirds does not sacrifice on design and performance. It guarantees that its shoes are breathable, lightweight, stable, and very comfortable due to the properties of these materials.
They are stylish, durable, and comfortable that are perfect for everyday use. And, as we now know, they are a net positive for the environment.
If you want to show how eco-friendly you are, why not buy Allbirds and be part of the solution to help our earth and avoid the doomsday projection of global warming irreversibility by 2030?
After all, one of the top factors impacting brand loyalty is alignment with what buyers stand for.
In the United States, for example, seven of 10 adults said that they tend to buy brands that reflect their personal values and the proportion should be the same here.
Thus, be part of the solution to secure the planet for the next generations with the small but powerful gesture of purchasing Allbirds’ products.
Allbirds is a certified B Corporation, meaning it meets rigorous standards of social and environmental performance, accountability, and transparency. The company is committed to sustainability, using natural and renewable materials like wool, sugarcane, and eucalyptus to craft its footwear and apparel. Allbirds also prioritizes ethical supply chain practices, carbon neutrality, and initiatives to minimize its environmental footprint. Its B Corp status reflects its dedication to balancing profit with purpose, aiming to make a positive impact on both people and the planet.
With such an exciting product, Primer Group of Companies is excited and proud to be the official distributor of Allbirds, a brand that offers sustainable footwear, across Southeast Asia.
“This partnership [with Allbirds] aligns with our commitment to promoting environmentally responsible brands and offering innovative products that resonate with today’s conscious consumers.”, said Jimmy Thai, Primer Group’s CEO.
This new partnership marks a significant milestone as Primer Group continues to create a more sustainable future for the region and beyond.
Allbirds now has stores in SM Mall of Asia, SM Megamall, and Shangri-La Plaza Mall, as well as its online shop at allbirds.com.ph. The brand is also available in selected Res|Toe|Run, The Travel Club+, Bratpack, and Recreational Outdoor eXchange (R.O.X.) Stores.