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Manila Bulletin devider Business devider Asialink shakes up leadership, targets SME lending market

Asialink shakes up leadership, targets SME lending market

Published Dec 31, 2024 12:23 am

The Asialink Group of Companies has announced a reorganization of its leadership team, effective in 2025, as the company sets its sights on growth in its core businesses and expansion into new markets, particularly in small and medium enterprise (SME) lending.

"Team Asialink is clear-eyed on our growth path and knows that the market, which is still largely untapped, offers opportunities for our taking," said Robert B. Jordan, Jr., Group chief executive officer and Asialink co-founder. "With the funding support we have been getting from major institutions, we are poised for significant growth."

The leadership transition sees Eillen "Apples" Mangubat, current president and COO of Asialink Finance Corporation (AFC), stepping into the role of Deputy CEO of the Asialink Group. Samuel Cariño, formerly Deputy COO of Sales at Global Dominion, will take over as AFC president, while Eleanor Yap, currently executive vice president of Global SME, will become the new COO of AFC.

In addition, Kevin John Cabanban, current deputy COO of AFC, will assume the presidency of South Asialink Finance Corporation (SAFC), replacing the retiring Joel Cruz. Ahzin Cabrera, current deputy for operations, will step into the role of SAFC COO.

"These leadership transitions mark an important moment for the Asialink Group as we position ourselves for continued growth and innovation," said Jordan. "Mangubat shepherded the group to where it is now and will continue to provide insight and guidance in her new role."

AFC chairman Ruben Y. Lugtu II added, "We expect fresh perspectives and expertise from Cariño, Cabanban, and Cabrera. With this new team in place, the group is in for a steep growth trajectory. These are exciting times for us."

Jordan expressed his gratitude to Cruz for his dedicated service and contributions to SAFC, wishing him well in his retirement. He emphasized the company's significant growth potential, particularly in the SME lending market.

"We are just scratching the surface of our market," Jordan noted. "Ninety-nine percent of the 1.2 million businesses here are SMEs, and Asialink has been catering to only 200,000 of them so far."

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