Earlier this year, Carla Kristel “CK” Madaraog, faced a life-threatening health challenge. Hospitalized in March, her condition deteriorated, leaving her and her fiancé, Elmer Argaño, grappling with uncertainty. During those difficult days, a glimpse out of her hospital window revealed a surprising source of comfort; a billboard for the GAC Emzoom featuring brand ambassador Dingdong Dantes. This image sparked a lighthearted yet meaningful conversation between the couple. “We promised ourselves we’d overcome this challenge together,” Madaraog shared. “Seeing that billboard, we joked that it wasn’t my time to go yet, I still had to drive my dream Emzoom!”

For months, Madaraog had been captivated by the Emzoom’s sleek design and versatility. To her, it symbolized freedom, resilience, and a future filled with new adventures. Her connection to the car became even more significant as she focused on her recovery.

Rallying support and a remarkable ally

As her condition gradually improved, Elmer rallied their family and friends to support Madaraog. They gained an unexpected ally in Dingdong Dantes, who, upon learning about her story, offered heartfelt encouragement and promised to celebrate her recovery when she achieved her dream of owning an Emzoom. The couple’s journey took a poignant turn when they held an intimate wedding at the hospital right before a critical procedure. Among the attendees was Dantes, who proudly sponsored their union. Supported by love and community, Madaraog successfully overcame her health challenges.

A dream realized

Months later, Madaraog’s dream of owning a GAC Emzoom came true. In a special turnover ceremony, she received the keys to a Salt Lake Blue Emzoom, with her husband and Dantes by her side. This moment was more than just a car purchase — it celebrated a journey marked by determination, love, and unwavering faith. “This car is more than just a vehicle to me,” Madaraog said, beaming with gratitude. “It’s a symbol of hope and strength. I’m excited for the adventures ahead, surrounded by love and blessings.”

A brand’s connection to a community

Madaraog’s inspiring story resonated with Franz Decloedt, Brand Head of GAC Motor Philippines. “We were deeply moved by CK’s story and proud of the fact that the GAC Emzoom played a role in her celebration of life,” Decloedt said. “It’s a testament to the positive impact of our brand and the growing Filipino Emzoom community.” Since its launch in June 2023, the GAC Emzoom has gained popularity among Filipino families and entrepreneurs, surpassing 2,500 units sold in the Philippines. Its appeal lies in its combination of versatility, sleek design, and reliable performance. Equipped with a 1.5 TGDI engine and a speed-speed wet dual-clutch transmission, the Emzoom delivers 177-PS and 270-Nm of torque. It also boasts a 5-star ASEAN NCAP safety rating, showcasing GAC Motor’s commitment to quality and innovation. Building on this success, GAC Motor recently introduced the Emzoom Touring, a sportier variant inspired by R-Style design, offered at a more accessible price point. With a growing network of 32 dealerships nationwide, the brand continues to expand its presence across Luzon, Visayas, and Mindanao.

A symbol of resilience

For Madaraog, the GAC Emzoom holds deep personal significance. It serves as a daily reminder of her strength, the love of her family and friends, and the brighter days ahead. “This is my dream car,” she said. “And it’s a symbol that no matter how tough life gets, we can always find reasons to celebrate.”