The SM group is planning to significantly expand the SMX Convention Center Clark by 2026–2028 to boost its capacity to host large-scale events and address the growing demand in the region.
SM Investments Corporation stated that this is made possible by its integrated property development approach, reinforcing its commitment to supporting Clark's growth as a prime destination for Meetings, Incentives, Conferences, and Exhibitions (MICE).
The planned expansion will make Clark one of the largest SMX Convention Centers.
“Through the combined efforts of SM’s business units such as Park Inn by Radisson Clark, SMX Convention Center, and SM City Clark, we help support the vision to transform Clark into a thriving hub for MICE activities,” said Eduardo Miguel Morato, SMX Clark Cluster Senior Branch Manager.
He added, “In addition to driving growth for MICE in the region, it also generates livelihood opportunities within the community and spurs local tourism activities.”
The MICE industry in Central Luzon’s Clark Freeport and Special Economic Zone continues to flourish, as the SM group’s presence in Clark creates a seamless experience for MICE participants.
With SMX’s proximity to the Clark International Airport—a 20-minute drive via Manuel Roxas Highway—travelers, whether for leisure or business, can easily access SM’s one-stop hub for world-class events, accommodations, and modern retail services.
The Clark Development Corporation (CDC) noted that SM’s influence on Clark’s tourism industry is reflected in the total number of tourist arrivals in the Clark Freeport Zone, particularly in the increase of same-day guests.
From January to June 2024, there were a total of 16.3 million tourists who visited Clark, categorized as overnight arrivals, same-day guests, and airport arrivals.
Same-day guests increased dramatically to 14,586,705 from 740,783 during the same period last year, marking a 1,869 percent increase.
Synergy plays a significant role in supporting this growth, with Park Inn by Radisson Clark offering over 200 rooms and plans for expansion already in progress.
In anticipation of this potential growth, the hotel taps into local talent, seeking individuals who truly understand the community. This is reflected in Park Inn’s staff, 80 percent of whom are locally hired from Pampanga.
The promotion of Clark as a go-to MICE destination is evident with 115 events held in the area over the past year. These include 36 running events, 13 biking, duathlon, and triathlon events, nine spectator shows, seven festivals, and 50 other activities.
In July of this year, SMX Clark was the venue for the prestigious MICECON 2024, which brought together leaders, stakeholders, and experts to discuss the future of the MICE industry in the Philippines.
“This journey isn’t just about infrastructure. It is also about building a thriving community where business, tourism, and local talent come together to provide world-class facilities and services that meet the evolving needs of our clients and partners,” said Morato.
SMX Convention Center currently operates eight branches nationwide: SMX Manila, Megatrade Hall, SMX Aura, SMX Clark, SMX Olongapo, SMX Bacolod, Sky Hall Seaside Cebu, and SMX Davao.
SMX is also set to open the SMX Convention Center Cebu in South Road Properties, Cebu City, by the fourth quarter of 2026. This new facility will boast a gross floor area of 40,879.40 square meters and a gross leasable area of 24,212.74 square meters.